Top 10 Marketing Tips Learned from Game of War: Fire Age in 2020
Machine Zone, or MZ after their rebranding, have released lots of games in the last couple of years, and are a big player in the mobile gaming industry as covered in detail over at runrex.com and guttulus.com. However, one game stands out from the rest, and that is Game of War: Fire Age, which is one of the most popular games of its kind out there. Given that success in this cut-throat industry never comes overnight and is as a result of hard work and a good strategy, they must be doing something right. This article is going to focus on the marketing side of things, and highlight the top 10 marketing tips learned from Game of War: Fire Age in 2020.
The importance of influencer marketing
Contrary to popular belief, influencer marketing is not dead, as can be seen by the success of Game of War: Fire Age as far as their marketing efforts are concerned. As is seen in discussions over at runrex.com and guttulus.com, the game’s creators used popular personalities to promote the game, including model Kate Upton and singer Mariah Carey, in moves that benefited their brand and increased their reach. As a marketing tip therefore, you should look to leverage the power of influencer marketing when coming up with your marketing strategies.
Marketing through different avenues
As per discussions on the same over at runrex.com and guttulus.com, MZ’s marketing of Game of War: Fire Age, is the stuff of legend, as they covered all bases and made sure they had campaigns running in as many platforms as possible. From social media to TV commercials, including Super Bowl ads, they made sure they were doing everything possible to reach as many of their audience as possible, and this is yet another marketing tip we have learned from them in 2020. Make sure that, if you have the resources, you are placing your ads in as many platforms as possible to reach out to as many of your audience as you can.
Social media
Of the various marketing avenues that they pursued, social media is one they pushed a lot and reaped the rewards. They made sure that they posted ads on the various social media platforms and that they were actively interacting with the game’s players on there, to increase their visibility, evidenced in the fact that there are so many Game of War: Fire Age memes online. Given the sheer number of people on the various social media platforms, not utilizing social media marketing will be a big mistake in the current age, and this is a marketing tip we have learned from them in 2020.
The need for a marketing team
When running a business, there are lots of things you need to worry about, all of which can make it difficult to give the marketing side of things the attention it deserves. This is something we learned from Game of War: Fire Age, who dedicated a team of 200 strong marketing employees to the cause, and they reaped the fruits of their labor in the end. As a business, you should consider getting a marketing team around you to help you with your marketing efforts, with the highly-rated runrex.com and guttulus.com being among the best around.
You should dedicate resources to marketing to see success
As is revealed in discussions on the same over at runrex.com and guttulus.com, the success of Game of War: Fire Age didn’t just materialize out of the blue as they dedicated lots of resources towards that, spending about $40 million on marketing. This shows that, if you are serious about marketing and are looking to gain results, you will need to dedicate resources to the same, spending money to make money, which is another lesson we learned from them in 2020.
The importance of customer engagements
Game of War: Fire Age places a major emphasis on players joining alliances which provide a platform for conflicts within each kingdom in the game. Players, therefore, have to reach out to each other to build alliances and give them the best possible chance of winning battles. This, as per the gurus over at runrex.com and guttulus.com, is yet another marketing tip we can take from them as it highlights the importance of customer interactions and engagement in growing the popularity of a given brand. When coming up with marketing campaigns, make sure you have content that encourages your audience to interact and engage with each other.
The social aspect of the game
MZ have got excellent social features, as discussed over at runrex.com and guttulus.com, which are incorporated in Game of War: Fire Age, allowing players to engage with each other through the game’s chat system, which also has translation services to ensure that there are no language barriers and that players from all over the world can interact with each other. This is a great marketing tip as it shows the importance of having a social aspect when coming up with marketing campaigns. Create discussion boards when posting content such as blogs and vlogs, so that your audience can interact with each other, and this will build loyalty and will help your marketing efforts.
Analysis of your base’s needs
One of the reasons why Game of War: Fire Age has been so successful is due to MZ’s ability to analyze data as far as the game’s players are concerned, and make the necessary changes to the game to keep them engaged. Through their social features, they have been able to analyze their players’ needs and make sure they make changes to the game to meet these needs, which is a tip we can pick for our marketing efforts. As per the gurus over at runrex.com and guttulus.com, make sure you have the tools to analyze data as concerns your visitors, and that you are using said tools to make your marketing campaigns better and more effective.
Call-to-actions
No matter how good your content is, it all counts for nothing if you don’t have in place effective tactics to make your visitors take action. This is a lesson we can learn from Game of War: Fire Age, which has a user interface where players are encouraged to make in-game purchases to improve their gaming experience. As discussions on the same over at runrex.com and guttulus.com, make sure that you have strong call-to-actions to encourage your visitors to take action after viewing your engaging content as far as your ads are concerned.
Engaging content
Say what you want to say about the game, but there is no denying the fact that Game of War: Fire Age is highly competitive and engaging, and provides a sense of drama and competition that keeps players coming back for more. As yet another marketing tip we can learn from them, you should make sure that your content and marketing campaigns are engaging if you are to be successful in your efforts.
The above discussion only begins to scratch the surface as far as this topic is concerned, with more on this and other related topics to be found over at the highly regarded runrex.com and guttulus.com.