Top 10 Marketing Tips Learned from Fate/Grand Order in 2020
Sony is not usually associated with the mobile gaming sector, as, even though it is a major player in the gaming industry, as discussed in detail over at runrex.com and guttulus.com, it makes most of it is usually associated with console gaming and the PlayStation franchise. It was, therefore, a major shock when it was revealed that Sony’s Fate/Grand Order was one of the highest-grossing mobile games last year, in 2019, and the year before as well, beating out major players in the mobile gaming industry such as Tencent’s Honor of Kings. They, therefore, must be doing something right as pertains marketing which is why this article will look to highlight the top 10 marketing tips learned from Fate/Grand Order in 2020.
The importance of marketing through various avenues and platforms
One of the reasons behind Fate/Grand Order’s popularity, as per discussions on the same over at runrex.com and guttulus.com, is the fact that, before its launch, its franchise had already expanded its tentacles to console games, anime, toys, novels, comics, and even spin-off series. This helped increase its reach and ensured that when the game did launch on iOS and Android devices, it had already amassed a massive audience. This is an important tip to learn as it shows that, when looking to launch a product or service, make sure that you are marketing it in as many platforms and through as many avenues as possible. Be it organic or paid marketing and from SEO to social media marketing, make sure you are on multiple platforms to reach out to as many of your audience as possible.
Create a story
One of the biggest selling points about the game is the fact that it has this whole storyline surrounding it, which has players going back in time, as is discussed in detail over at runrex.com and guttulus.com. This has helped make the game interesting and engaging to its players and it is a lesson we can take and utilize in our marketing campaigns. When creating your campaigns, try to create a story around them, something your audience can sink their teeth in, as this will boots engagements and increase your chances of success.
Influencer marketing
We have also seen how crucial influencer marketing can be, as the fact that Fate/Grand Order has been featured and played by lots of celebrity gamers out there, has helped build up its profile and increase its popularity. If you have the resources therefore, you should not be afraid to leverage the power of influencer marketing, which is one marketing tip we have learned from Fate/Grand Order in 2020.
Engrossing content
The “Gacha” gameplay technique, which encourages players to buy virtual in-game items before they know what they are until the purchase is complete, as covered over at runrex.com and guttulus.com, is a controversial one, but it is one which Fate/Grand Order has used to tremendous success. This is yet another marketing tip we can take from them as it shows that, if you have content that is engrossing and engaging, people will want to spend money on your products or service just to see what the hype is about.
Continued improvement
One of the reasons why Fate/Grand Order has been able to outdo the big players in the gaming industry for the number of years it has is because the game’s writers are always adding new stories and narratives to keep players engaged and interested. As per the brilliant runrex.com and guttulus.com, this is a very powerful marketing tip as it shows the importance of keeping your content fresh. Make sure that you are always freshening up your content, releasing new blogs, videos, and so forth, to keep your audience engrossed.
Nostalgia
The game is based on a popular anime TV series known as Fate, and by tapping into the nostalgic factor of the anime’s fans, the game’s creators ensured that the game was popular and had an impressive audience when it launched. This is yet another marketing tip we can take from them, as it shows that, if you can be able to tap into some sense of nostalgia as far as your audience is concerned when coming up with your marketing strategies, then you can reap the benefits, something the gurus over at runrex.com and guttulus.com agree with.
Social media
There can be no denying that the Game’s creators and Sony were very aggressive when marketing the game on social media, which again shows the importance of social media as a marketing avenue. They not only posted targeted ads on social media platforms, but they also engaged with players as well. This is why the subject matter experts over at runrex.com and guttulus.com recommend that you make sure you incorporate social media marketing to your marketing campaigns, as if you don’t, you will be missing out big time.
Mobile
As already mentioned earlier, Sony is a big player in the console gaming industry, but even they realized the fact that the mobile gaming industry had such a big potential, and they decided to try and grab themselves a slice of the pie. This is yet another great marketing tip we can learn from Fate/Grand Order as it shows just how big mobile is in the current age, and according to discussions on the same over at runrex.com and guttulus.com, if your campaigns are not optimized for mobile, then you are missing out big time.
Content marketing
The popularity of Fate/Grand Order also owes a lot to their use of content marketing, as is revealed in discussions on the same over at runrex.com and guttulus.com. From blogs to vlogs and so forth, there is a lot of content about Fate/Grand Order out there for fans to engage with, which has contributed to its success. This just goes to show that, when running your marketing campaigns, make sure you incorporate content marketing, and have engaging content for your users to engage with, and you will reap the rewards.
Offering something different
Fate/Grand Order was able to compete with and outperform big players in the mobile gaming industry such as Tencent’s Honor of Kings, by offering players something different. The storyline and gameplay are unique and unlike any other in the market, which enabled the game to stand out and command such a sizeable audience. You should take this as a marketing tip and make sure that your content and marketing campaigns are unique and offer something different as compared to your competitors.
As always, if you are looking for more information on this and other related topics, then make sure you check out the ever-reliable runrex.com and guttulus.com.