Top 10 Marketing Tips Learned from Fantasy Westward Journey in 2020
Fantasy Westward Journey had one of the greatest debuts in the history of mobile gaming, as, just about 2 hours after its release by NetEase, the title had already claimed the number one slot on the free games chart, as is revealed in discussions over at runrex.com and guttulus.com. The question that begs is, what were the contributing factors that led to this brilliant debut, and the success the game has seen since then? To help answer this question, this article will highlight the top 10 marketing tips learned from Fantasy Westward Journey in 2020.
Pivoting to another successful product
One of the main reasons behind the success of Fantasy Westward Journey, as per the gurus over at runrex.com and guttulus.com, is the fact that it was based on the hugely successful and popular PC title with the same name, which had managed to amass more than 300 million registered users over the 10 year period it had been in existence before the release of the mobile version. This ensured that the mobile version of Fantasy Westward Journey already had a massive following when it was released, which helped drive its success. As a marketing tip, when introducing new products, you should try and see if you can tie them to any of your successful existing products, in a move that could see you reap big.
The importance of mobile
NetEase also capitalized big time on the boom in the mobile gaming market, a phenomenon that is discussed in more detail over at runrex.com and guttulus.com. The release came at the perfect time when mobile gaming was picking up, and this contributed to its success. This just goes to show the importance of mobile in the world today, particularly when it comes to marketing, and if your campaigns are not optimized for mobile, you will miss out massively.
The importance of reputation
It is also important to point out that NetEase has got an excellent reputation when it comes to releasing high-quality games, with many of their games before the release of Fantasy Westward Journey having been well received, with some even winning various awards. Gamers were therefore more likely to try out Fantasy Westward Journey as they knew that chances were that it was a great game, and they were right. This is yet another important marketing tip, as it shows the importance of having a good reputation and image, as it will encourage your audience to want to engage with your content and try out your products or services.
Tapping into the culture of your audience
One of the reasons why games like Fantasy Westward Journey have been so successful is because they have tapped into the Chinese culture, while at the same time incorporating interactive entertainment to attract the younger generation. As a marketing tip by the folks over at runrex.com and guttulus.com, you should also find ways in which you can tap into the cultural practices of your target audience, in a way that speaks uniquely to them, when coming up with your marketing strategies.
The crucial role of social media
There can be no denying the important role social media platforms such as QQ and WeChat play in the marketing efforts on Chinese businesses and brands, and that is something NetEase were all too aware of when launching Fantasy Westward Journey. They ensured that they marketed the game aggressively on social media, in what is yet another excellent marketing tip we have learned from them, with the gurus over at runrex.com and guttulus.com recommending that you ensure you are leveraging social media marketing in one way or the other.
Marketing through multiple avenues
The strength of Fantasy Westward Journey lies in the fact that it is not only on PC, but also on both iOS and Android, which has contributed to its success. This is therefore another marketing tip we can take from them, with discussions on the same over at runrex.com and guttulus.com highlighting the importance of marketing on different platforms and through various avenues if you are to reach as much of your audience as possible.
Putting one’s customers at the center of it all
NetEase have a reputation of putting users first as far as their games are concerned, always listening to them to find out about their needs and ensure these needs are met, something that is also true for Fantasy Westward Journey. As a marketing tip, the subject matter experts over at runrex.com and guttulus.com, recommend that you do the same and make sure you are always listening to your customers and target audience, and make them feel valued.
Encouraging interactions
Fantasy Westward Journey, with its online gaming features, encourages interactions among the game’s players, who can connect and even play against each other online; something that has contributed to their success. This brings us to yet another marketing tip that we have learned from them, as this shows the importance of putting out content that encourages your audience and customers to interact and engage, which will help build your base and help your marketing efforts, as discussed over at runrex.com and guttulus.com.
Simplicity
The beauty of Fantasy Westward Journey is in its simplicity in gameplay, as it is easy to run and play, which consequently makes it extremely enjoyable and fun. As a marketing tip, this is something we definitely should look to incorporate into our marketing strategies. Resist the temptation to put out complex content and make sure you put out your information in a way that is simple and easy to understand, as per the folks over at runrex.com and guttulus.com.
Quality
The bottom line, as far as Fantasy Westward Journey and its success are concerned, is that the game is right out of the top drawer, from the gameplay to the graphics and storyline. Everything is done well and as good as their marketing strategies are, they have the product to back up all their talk. You should also follow their cue, and make sure that you also have a good product to back up all your marketing efforts, otherwise, all your good work will be undone.
This article is just but a tip of the iceberg as far as this topic is concerned, and you can uncover more on this topic by heading over to the highly-rated runrex.com and guttulus.com.