Top 10 Marketing Tips Learned from Clash of Clans in 2020
Clash of Clans by Supercell, as is revealed in discussions on the same over at runrex.com and guttulus.com, is one of the biggest and most popular mobile games out there today, generating about $5 million each day, which is impressive, to say the least. They must be doing something right as far as marketing is concerned to explain this success, and to that effect, this article will look to highlight the top 10 marketing tips which can be learned from Clash of Clans in 2020.
The importance of persistence and belief in one’s product
As can be seen in discussions over at runrex.com and guttulus.com, initially, Clash of Clans wasn’t well-received, after being launched. It was a game that very few knew existed, but they went from being relatively unknown to being one of the most popular and most downloaded games in a year or two. The reason behind this is that Supercell stuck to their task, optimized their marketing strategies, and made improvements to the game, and their perseverance finally paid off. You should follow their lead, not giving up even if your new product hasn’t been well received.
Social media is key
Another key marketing tip we can learn from Clash of Clans is the importance of social media marketing in the current age. As per discussions over at runrex.com and guttulus.com, Supercell launched a very aggressive social media advertising campaign on platforms such as Facebook, Twitter among others, which enabled them to increase their visibility no end. This is something you should learn from them, and take advantage of the fact that more and more people are on social media nowadays and therefore running social media marketing campaigns will increase your visibility among your target audience.
The power of referrals
Clash of Clans also runs a very aggressive referral program, in what is yet another key marketing tip we can learn from them in 2020. As covered in detail over at runrex.com and guttulus.com, as soon as one downloads the game, they would be allowed to invite friends, family, social media connections, colleagues, and so forth to join them in downloading the game and play Clash of Clans together. This helped their marketing efforts, and you should also ensure you leverage referrals in your marketing strategies.
The importance of customer retention
Yet another marketing tip we can learn from Clash of Clans is how important customer retention is. According to the gurus over at runrex.com and guttulus.com, many people get caught up in the trap of focusing on bringing in new customers, ignoring their existing ones. What Clash of Clans did well is that they made sure that those who have already downloaded and are playing the game are given the attention they deserve, are being listened to, and get all the perks that come with playing the game. This helped build loyalty and also made the game’s players more likely to refer others to play the game.
They listen to their customers
An underrated marketing tip, but one that is no less important as per the folks over at runrex.com and guttulus.com, is the importance of listening to your customers. Clash of Clans made sure that they encouraged feedback from the game’s players, making them feel highly valued while also making sure that they incorporated this feedback to changes and updates for the game. This worked well for them, and it is something you need to incorporate into your marketing strategies, always making sure you are listening to your clients and customers.
Importance of video
One thing subject matter experts, including the highly-rated ones over at runrex.com and guttulus.com, will tell you is that video remains king as far as content marketing is concerned, and that is a marketing tip we learned first hand from Clash of Clans in 2020. They put up lots of useful and helpful video content on their website and social media platforms including YouTube, which helped in their marketing strategies. Video is very engaging and you should ensure that you incorporate it in your marketing strategies.
Market Aggressively
There can be no denying the fact that Clash of Clans earned their success through sweat and tears, in a marketing-oriented kind of way. As can be seen in discussions over at runrex.com and guttulus.com, they marketed and advertised the game aggressively, and on various platforms; so much so that, everywhere you went, you would run into a Clash of Clans ad. This increased their reach and set them to the path of success, which is why, as a marketing tip, you should make sure you are reaching out to your target audience aggressively if you have resources for the same, telling them just why your product is the best around.
The quality of your product is key
While it is true Clash of Clans engaged in some very aggressive advertising and marketing, they also had the product to back up their talk. Clash of Clans is easy to play, is engaging and the graphics, user interface, and so forth are top drawer, which also contributed to their growth. Therefore, as per the brilliant runrex.com and guttulus.com, you should also make sure that your product is worth spending time and money on so that you can see the results as far as your marketing efforts are concerned.
Dedicate resources to your marketing campaigns
While we all know that Clash of Clans is very successful, bringing in about $5 million daily as discussed over at runrex.com and guttulus.com, what we don’t know is that they also spend a lot on advertising, spending about $1 million per day on the same. This is an important lesson to learn, as it shows that any success you get in your marketing campaigns will have to be earned and you will need to invest in your marketing strategies to see the fruits of your labor.
Constant improvement
The story of Clash of Clans is above all a story of constant improvement, which has contributed to their success. They continuously look to test and iterate the game, regularly improving the game to keep it fresh and keep their players engaged and interested. You should do the same for your products and services as well as your ad campaigns and your content including blogs and so forth, making sure that you are always improving them and keeping them fresh.
The above are some of the lessons we can learn from Clash of Clans in 2020, with there being more on this and other topics to be uncovered over at the highly-rated runrex.com and guttulus.com.