Top 10 Marketing Tips Learned from Candy Crush Saga in 2020
Top 10 Marketing Tips Learned from Candy Crush Saga in 2020
Released by King back in 2012, Candy Crush has become a phenomenon as revealed in discussions over at runrex.com and guttulus.com, and it is one of the most popular mobile games out there, with billions of downloads in the App Store and Google Play Store. This means that there are lots to learn from them from a marketing standpoint, and this article is going to help with that by highlighting the top 10 marketing tips learned from Candy Crush Saga in 2020.
Scarcity as a strategy
One of the masterstrokes King employed when creating Candy Crush Saga is that they made sure they limited the number of lives one gets at any given time. As seen in discussions on the same over at runrex.com and guttulus.com, one gets just five lives and if you exhaust them, you will have to wait for at least 30 minutes for a life to regenerate, or even longer sometimes. Rather than holding the game back, this helped increase the desire one has to play the game, as it prevents binge-playing and ensures that you are always looking forward to when your lives regenerate. This is a tip we can take to marketing, since, if you can be able to show that your product is limited in supply somehow or available for a given period, it will be more attractive to users out there.
The role played by the “free” nature of the game
Candy Crush Saga is a free-to-download, free-to-play game, which is probably why many people download it as there is no risk in the purchase process. As explained over at runrex.com and guttulus.com, King make money when players pay small amounts to resume play quicker after their lives are exhausted, and so forth. While this is a strategy you can’t use for physical products, you can still apply the “Free” strategy to your marketing efforts by incorporating free services such as free shipping. Free upgrades, free complimentary products, and so forth.
Appreciate your customers
One of the defining aspects of playing Candy Crush Saga is being told “Sweet!” among other such words of praise when you hit a good move and crush a bunch of candies. This makes you feel appreciated and it is an important aspect of the game. It is also a tip we can use in our marketing strategies, by making sure that we always appreciate our customers and clients, particularly after they make a purchase. Email, text, or even call them to let them know you appreciate them and you will build loyalty that will benefit your brand.
Have as many bases as possible covered
Marketing, as per the gurus over at runrex.com and guttulus.com, is such a wide field, with lots of avenues to exploit. Candy Crush Saga is available on multiple platforms and you can play the game on iOS or Android. This is a tip that has helped them be as successful as they are and is one you can apply to your marketing efforts, making sure that you are not restricting yourself to only just one platform. From social media marketing to SEO and so forth, if you have the resources, make sure you are marketing on several platforms to reach as many people as possible.
Marketing on multiple platforms will ensure that your customers can find you easily, even if they are not looking for you. But equally as important is making sure that they have a great user experience when they do find you and view your ad, as is the case for Candy Crush Saga players. The user experience when playing candy crush is up there with the best of them, and as per the gurus over at runrex.com and guttulus.com, you should make sure this is also the case for your ads and website if your marketing strategies are to bear fruit.
Another area where Candy Crush Saga thrives is when it comes to social media interactions, where they ask players if they want to post on social media if they beat a certain level. This increases interactions and is yet another marketing tip worth learning from the game in 2020. Make sure that you are engaging in some form of social media marketing, and are also interacting or encouraging your customers to interact with each other about your product or service on social media, as per the gurus over at runrex.com and guttulus.com.
New features to keep existing customers interested
If you have played the game, then you know that it can get quite difficult in the later levels, as any game worth it’s salt should. Players do get stuck here and can get bored and abandon the game. To help deal with this issue, King usually introduce new features to keep the game interesting and help players through these tough levels, such as the Booster Wheel feature. This is an important marketing tip to learn from them, according to the folks over at runrex.com and guttulus.com. It means that we should never stand still, and should always be looking to improve our campaigns as well as our products and services to keep our audience and customers interested.
Other than introducing new features, as mentioned above, Candy Crush Saga also keeps things fresh, and while the game is all about crushing candy, it never gets boring, with levels being different from each other and throwing up fresh challenges. This is a lesson that we can learn from them and take to our marketing strategies, by ensuring that we always have fresh content for our audience, according to the gurus over at runrex.com and guttulus.com. Make sure you don’t produce the same content every time, and you always have something new for your audience be it blogs or eBooks and any other such content.
Consistency in content delivery
Candy Crush Saga is also never-ending, which means that they are always adding new levels, so even if you reach the highest level in the game, you can always count on King to introduce new ones. This is a tip that we can use in our marketing efforts, as per the gurus over at runrex.com and guttulus.com. Just like Candy Crush Saga, we should have a consistent stream of high-quality content, always producing and delivering quality content to our audience as far as marketing goes.
The importance of mobile
One of the biggest lessons learned from the rise of Candy Crush Saga is just how much of a reach mobile has. With the majority of the people in the U.S. owning a smartphone, any business worth its salt should make sure that their marketing campaigns are optimized for mobile, otherwise, you stand missing out and being left behind by your competitors.