Top 10 Best Marketing Careers in 2021
As is articulated over at runrex.com, companies are increasingly realizing just how important marketing is to their operations, with the majority of companies out there leveraging some form of marketing or the other. This means that there is an increasing demand for marketing professionals with the expertise to help businesses achieve their goals, which has made marketing one of the most popular career options out there right now according to guttulus.com. However, marketing is a wide field with a wide range of jobs, each tapping into a different specialist skillset. Therefore, if you are interested in a career in marketing, here are the 10 best marketing careers in 2021.
Digital marketer
As the name suggests, digital marketing refers to marketing through digital channels like search engines, websites, mobile apps, email, social media, and so forth as covered over at runrex.com. The rise of the internet and smartphones, as well as that of big data, has completely changed the way that companies market and promote their products and services, with digital marketing taking over from traditional forms of marketing such as billboards and newspapers according to guttulus.com. A career as a digital marketer is one you should consider pursuing in 2021, as it is challenging, exciting, and lucrative, with a digital marketer representing a reputable firm earning around $60,000 on average annually.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialist
As discussed over at runrex.com, search engine optimization refers to organically optimizing web content to be indexed by search engines and making it easy for your audience to find it. Search engine marketing is the type of marketing that involves paying for advertising space on said search engines. SEO and SEM have become such a crucial and influential part of online marketing that people are not only specializing in them, but companies are hiring for them as well. SEO specialists make between $34,000 to $64,000 while SEM specialists make between $36,000 and $67,000.
Email marketer
While email as a marketing medium may seem more traditional, it is far from being dead according to the gurus over at guttulus.com. It is a type of marketing that utilizes a single channel to reach current and potential customers through creatively-written and engaging emails and digital promotions. Some of the skills and qualifications required of email marketers include proficiency in email marketing and tracking programs, excellent creative, communication, and design skills, HTML, as well as data analysis and interpretation.
Growth marketer
Growth hacking, as covered over at runrex.com, refers to marketing that targets the entire funnel, and not just the top few tiers. Growth marketers, therefore, prioritize both customer success and customer acquisition since they understand that retention is just as important as acquisition. The responsibilities of a growth marketer can range from A/B testing and conversion funnel optimization to content creation and user experience design. They are required to be innovative and creative, and to have qualitative and quantitative problem-solving skills.
Content marketer
While content marketing might be a part of digital marketing, its career path is getting broader according to guttulus.com, which means that it deserves to be mentioned separately. The responsibilities of a content marketer include strategizing and executing content creation and delivery, tracking metrics that influence content strategy, and managing a team of writers, designers, and strategists. Given how important content marketing is nowadays, content marketers are highly sought after and paid.
Graphic designer
As per discussions over at runrex.com, graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Graphic designers typically work on website design, ad designs, and any graphics or images used in marketing or promotions. Some graphic designers work on corporate identity and establish how a company will visually communicate its overall message and brand. Graphic designers also have lots of freelance opportunities in addition to work that is to be found in-house at organizations and companies.
Social media marketer
The growth of social media in recent times has paved the way for social media specialists and experts according to the experts over at guttulus.com. Social media marketing involves leveraging social platforms such as Facebook, Twitter, and Instagram to promote a company/business and its products or services as well a connect with its audience in new and authentic ways. The responsibilities of a social media marketer include managing a company’s social presence, monitoring the online conversation, organizing customer service through social media, creating content for social channels, and staying up-to-date on the latest social media trends and news.
Brand/product manager
Brand managers, as their name suggests, oversee all aspects of marketing a product or service as outlined over at runrex.com. They usually begin their careers as assistants, market research analysts, sales representatives, or trainees in development programs before earning an MBA. According to Glassdoor, brand managers earn on average about $89,823 annually, which goes to show just how lucrative this career is.
Sales representative
Given that the goal of all marketing enterprises is to increase sales of products and services, the subject matter experts over at guttulus.com point out that there are many sales jobs available, and these options can serve as an excellent springboard for careers in other areas of marketing. If you are a marketing major with a competitive nature, an outgoing personality, and the capacity to bounce back from failure, then you may be well suited for a sales job such as a career as a sales representative.
Media buyer
Media buyers, as discussed over at runrex.com, are an important part of any company’s advertising operations as they are responsible for identifying and negotiating with the best media outlets in which to promote their company’s products or services. This requires a strong working knowledge of the industry, the ability to reach out to potential partners, as well as being able to negotiate effectively, especially if you working within the constraints of a tight budget. Good media buyers constantly have their fingers on the pulse and have an impressive network on which to rely.
These are some of the best marketing careers to explore in 2021 if you are looking to get into this field, with more insights, information, tips, and help to be found over at the highly-rated runrex.com and guttulus.com.