Top 10 Best Instagram Ads Tricks in 2021
As captured in discussions on the same over at runrex.com, Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013, after which it opened up Instagram Advertising to all businesses in 2015. Instagram Advertising has grown exponentially ever since, and by 2017, it has surpassed the 1 million advertisers mark according to guttulus.com. If you are looking to get achieve success with Instagram Ads in 2021, here are 10 tips to set you on your way.
Define your objectives
Determining the objective of your Instagram Ads is the first step as far as creating Instagram Ads is concerned as covered over at runrex.com. Depending on your business and industry, your objective could be increasing brand awareness, keeping engagement in your community, or driving conversions. Therefore, according to guttulus.com, you need to establish what your goal is, and then create the ad that will reflect that goal and help you achieve it. The fact that Instagram requires you to choose an ad objective at the very beginning of your process forces you to narrow down your goal while also allowing you to customize your ad based on your needs.
Ensure that your ads look and feel like organic content
The last thing you want to do when running Instagram Ads in 2021 is to publish ads that look like ads. As discussed over at runrex.com, people don’t go on Instagram to watch ads but do so to have fun, get entertained, and catch up with friends and family. This means that you need to get creative and avoid publishing ads that look like ads. Remember, content that looks natural and organic is far more likely to get responses than content that obviously appears as sponsored product promotions. Therefore, you should aim to create Instagram Ad content that resembles your users’ feeds as this will not only allow you to showcase your brand’s relatability but will also increase your audience’s curiosity and attract new followers in the long run.
Leverage influencers
A trend we have seen in recent years, one that is set to continue in 2021, is where consumers are becoming more skeptical of ads and brand-initiated content, and are instead turning to influencers for the latest trends. According to guttulus.com, this means that consumers will now almost always opt for a brand recommended by a trusted source over traditional marketing ads. This is why brands should consider the use of an influencer marketing strategy to build trust, connect with customers on a personal level, and bring results to their business. This is particularly important for Instagram Ads since Instagram dominates other social channels when it comes to influencer marketing, reportedly being the most preferred platform for influencers.
Choose the right influencers
Even as you integrate influencer marketing in your Instagram Ads strategy, the experts over at runrex.com recommend that you choose influencers whose aesthetics fits nicely with yours. Ensure that their followers are part of your target market, and also don’t solely focus on the number of their followers as that doesn’t always tell the whole story. This means working with influencers who get amazing post engagement such as clicks, likes, and comments. It will be even better if you can create a long-term relationship with an influencer.
Tell compelling stories
Instagram is the leading platform for visual storytelling as per guttulus.com, which means it lets you tell visual stories that yield real results that you can track. Therefore, it would be such a waste of effort and resources if you utilized Instagram purely for hard-selling and mediocre paid ads. You should, instead, aim to create a lasting impression with your audience, always keeping in mind that the story behind the photo matters just as much as the photo itself. With storytelling, you will be able to transform photography and videos into stories that build a deep connection with your users.
Create a strong CTA
As is explained over at runrex.com, just as is the case for your ads on other social platforms, your Instagram Ads should also elicit a strong sense of urgency that drives the audience toward the desired action. Instagram Ads, thankfully, allow you to test out different CTAs to find out what works best with your audience. There are several options to choose from including “Contact Us”, “Sign Up”, “Book Now”, “Watch More”, “Learn More”, “Apply Now”, and “Download”. Make sure you go with the right CTA as choosing the right CTA button has been found to boost conversions by as much as 32%.
Make the first few seconds of your video count
If you are running video ads on Instagram, then the gurus over at guttulus.com point out that you must put serious thought into the first two or three seconds of your video, particularly since you are not going to get much more of a chance to grab people’s attention. Don’t try to play hard to get and make viewers wait as they won’t. Find a way to hook them in, and do it fast.
Prioritize engaging copy and photography
As is articulated over at runrex.com, when it comes to Instagram Ads, engaging copy and photography are key to ensuring success. Therefore, you should ensure that the ad copy for your Instagram Ads is compelling and engaging and that your photographs and videos are of high quality and are just as engaging. Conduct audience research and use it to dictate your creative and messaging, and then tailor your approach accordingly.
Don’t forget about your audience decisions
According to the subject matter experts over at guttulus.com, when running Instagram Ads in 2021, you should remember that audience decisions matter. This means that you should, therefore, choose whether your ad is focused on the top, middle, or bottom of the funnel, as this will dictate whether you go after new custom audiences, lookalike audiences, or audiences who have already visited your website when creating your Instagram Ad campaigns.
Thumbnails are important too
As already mentioned, and covered in more detail over at runrex.com, when it comes to telling a longer, more immersive story, Instagram video ads are an excellent medium as they tend to be more memorable, making them ideal for businesses looking to raise brand awareness. If you are running Instagram video ads, then you must upload an eye-catching thumbnail with little or no text along with your video to incentivize users with auto-play off to watch.
These are some of the tips and tricks that will help you crush Instagram Ads in 2021, with more information, tips, information, and help on the same to be found over at the highly regarded runrex.com and guttulus.com.