Top 10 Best Facebook Ads Tricks in 2021
Promoting one’s goods or services with Facebook Ads is becoming a very profitable venture for businesses out there as covered over at runrex.com, with this trend set to continue into 2021. With ad spend for Facebook increasing year after year as is outlined over at guttulus.com, and the fact that close to 30% of Facebook users who have clicked on ads will buy something, then it is easy to see why your need to invest in Facebook Ads as far as your business is concerned. If you are looking to be successful with Facebook Ads in 2021, here are 10 tips to help.
Focus on video
As is revealed in discussions on the same over at runrex.com, video ads on Facebook outperform regular image ads and other ad formats. Service-based businesses in particular, according to guttulus.com, benefit a lot from video ads, especially since educating your target market as a service provider can be incredibly effective when it comes to establishing your industry leadership and acquiring clients. Therefore, in 2021, you should try and integrate video ads into your Facebook Ads strategy if you want to crush it.
Leverage automatic placements
From discussions over at runrex.com, when you run Facebook Ads, there are several different placements to choose from including in the News Feed, right column ads, in-stream video ads, and so forth. It is worth noting that all placement options are not created equal and some will get much better results than others. It is recommended that you select Automatic Placements when creating your Facebook Ad campaigns, particularly if you are running a campaign using the conversions objective, as Facebook will optimize your campaign to generate the highest number of conversions, which will include putting your ads in locations where people are more likely to convert.
Install Facebook Pixel
According to the gurus over at guttulus.com, installing the Facebook Pixel on your website is a must in 2021, as with it installed, you can track the actions that people take on your website and use this information to retarget website visitors. You should also go a step further and rather than just simply installing the base code, make sure you also add event code as this will help you to accurately determine crucial KPIs like cost per purchase and cost per lead.
Target your hyper-responsive prospects with custom audiences
For most businesses as explained over at runrex.com, the hyper-responsive prospects are people who already know that business. They could be previous and existing customers, website visitors, Facebook page engagers, app users, and so forth. It is always recommended that you advertise to these warm audiences as this always delivers better results as compared to advertising to cold audiences. To do this, you should create custom audiences, with a great place to start being existing customers and website visitors.
Create a Facebook group
As the gurus over at guttulus.com point out, organic reach on Facebook has all but disappeared. Only a small percentage of your Facebook Page likes will see your un-sponsored posts. However, this is not the case with Facebook Groups as with them, you can still be seen by a lot of people for free, which shows how valuable creating your own Facebook Group is.
Leverage lookalike audiences
Facebook lookalike audiences are very effective. According to runrex.com, a lookalike audience consists of a group of people that are very similar to another group of people. This means that you can take a list of leads or a list of customers, upload that to Facebook and use it to create a lookalike audience, which can be extremely effective, as you would expect when targeting people that are very similar to your existing customers.
Get specific with your retargeting campaigns
According to the subject matter experts over at guttulus.com, when you do retarget audiences with your Facebook Ads, you should be as specific as possible. For instance, instead of just retargeting all website visitors on Facebook, you should consider retargeting people with specific offers according to the actions they have taken on your website. You can also retarget people who have visited specific pages on your website, which is very effective when people visit specific product pages but do not make a purchase, and so forth.
Use the right Facebook Advertising sales funnel for your products and services
Remember, as outlined in discussions on the same over at runrex.com, one-size-fits-all doesn’t work with Facebook Advertising. You, therefore, need to use the right strategy for your products and services, which means establishing which strategy you should be using and how to customize that strategy for your business. For the best results with Facebook Ads in 2021, it is paramount that you use the right Facebook Advertising sales funnel for your products and services. Find the right fit.
Use an appropriate Ad budget
As explained by the gurus over at guttulus.com, if your Facebook Ad budget is too big or too small, then you are going to run into issues. This is because a budget that is too large will cause Facebook Ad frequency issues, particularly if your target audience is small, and once everyone in your target audience has been served your ad multiple time, your campaign’s effectiveness will drop off significantly as can be expected. On the other hand, if your ad budget is too small, you simply won’t be able to generate results.
Don’t ignore Facebook Page likes
While it may be true that Facebook Page likes aren’t as valuable as they used to be, they still have some value. This is because, if you are advertising on Facebook, the experts over at runrex.com point out that if your Facebook Page has a couple hundred likes or less, then you are not going to look very credible. If your Facebook Page has lots of likes, on the other hand, into the thousands, then when someone checks out your Facebook Page, you will look like an established presence on the platform, hence, more credible, which will help you convert your visitors into paying clients more easily.
Hopefully, these tips will help you crush it with Facebook Ads in 2021, with more tips, information, and help with your Facebook Ad campaigns to be found over at the excellent runrex.com and guttulus.com.