Tony Guo is arguably one of the best experts when it comes to matters digital marketing and PR. A fulltime digital manager with close to 10 years’ experience, Tony is a true testimony as to what dedication and hard work can do in life.
Although he is a Patent & Trademark and Immigration Attorney by training, Tony’s passion has always been Digital Marketing and he has excelled in the field. Today, he is one of the best certified Google Partners, a Bing Professional, a web designer, a creative illustrator, business owner among many other titles.
From Tony’s illustrious career, we can draw a number of lessons especially on marketing. He is one of the few people who have understood the dynamics of digital marketing to the core and we can learn two or three lessons from this guru and use them for our own brand building and marketing campaigns. Here are some of the marketing lessons we can learn from Tony Guo;
10 marketing lessons from Tony Guo
Diversify your hustles
As earlier on mentioned, Tony is an expert in very many areas. From Patent & Trademark law, Immigration law, digital marketing, web design to running businesses, Tony has diversified his sources of income. The more your diversity, the higher the chances of making it on condition that you get things done the right way.
Use of social media
Tony Guo has a very large following social media following especially on LinkedIn. He engages with his followers and posts engaging content which his followers interact with. He also uses social media to promote the various businesses whose accounts he is tasked with running.
Tony understands that the search engine is still a key tool in marketing
No digital marketer understands the dynamics of search engines quite like Tony does. He has been a Google partner for a number of years now and is also a Bing professional. His understanding of the search engine dynamics helps him to create content and optimize it to reach a wider audience.
Tony advocates for clean web and responsive websites
The other marketing lesson that businesses can learn from Tony, is his eye for detail and intuitiveness when it comes to the design of websites. A web developer himself, Tony understands the impact of a well-designed website. Any business looking to get the most out of their business should own a good responsive website.
Take risks
Had Tony stuck to Patent & Trademark Law, he wouldn’t be where he is today. He took a risk and ventured into a relatively new area at that time and believed in himself. This is a lesson that businesses that haven’t ventured into new areas and markets should take and try new things.
Learn from mistakes and challenges
Tony has not always had things his way. He has suffered numerous setbacks in his career but these did not deter him from working even harder to achieve whatever he has his eyes set on. Equally, businesses should learn from their mistakes and setbacks without giving up.
Content is king
Whether promoting his own business or a client’s, Tony understands that content is still vital in brand building. He therefore creates engaging and unique content tailor made for clients to ensure that their followers remain glued to their blogs and engage with whatever service is on offer.
Tailor make content to suit your audience
Tony has a knack for developing content and marketing campaigns that are tailor made to suit clients and their audiences. This is a very important marketing aspect as it ensures that the target audience is reached and that the audience gets quality relatable content. At the end of the day, making a sale based on this high quality content, becomes very easy.
Giving back to the society
Tony has given back to his local Houston area. Besides promoting local businesses at affordable rates, he always takes part in charity events and once even opened up his home to house people affected by tragedy in Texas. This humanitarian deed not only showed that he is a compassionate human being but also earned him lots of followers online.
Let Tony and his Runrex team run your marketing campaigns
Tony is the owner of Runrex a digital marketing agency like no other and he is looking forward to working with you. The seasoned marketer has amassed enough experience in marketing and related fields to run your marketing campaigns and turn your business around.
From social media management, SEO, graphic design, web design, PPC to content production, Runrex is a one stop shop for all digital marketing needs at very affordable rates. If you want your business or brand to grow, give Runrex a call today, speak to one of the customer service members and even get a free quote on whatever service you are looking for. Choose Runrex, for the best marketing at competitive rates.