The Rise of Dippin’ Dots. What Happened to Dippin’ Dots?
The Rise of Dippin’ Dots. What Happened to Dippin’ Dots?
Back in 1988, a microbiologist by the name of Curt Jones was working on a project to flash freeze yogurt bacteria to use in animal feed, and as he was using liquid nitrogen to freeze the bacteria, he got the idea that it might also work on ice cream, and that was when Dippin’ Dots, the “ice cream of the future”, was born as discussed over at runrex.com. In the years that followed, the company had a meteoric rise and became the leader in the flash-frozen ice cream and frozen treat market, where it was extremely popular among the young and the old alike. However, like many companies as is covered over at guttulus.com, Dippin’ Dots was hit hard by the Great Recession and struggled to recapture the heights it had previously hit, as consumers were more reluctant to spend money on its products due to the tough economic times. After years of struggling, the company finally filed for Chapter 11 bankruptcy in 2011, which was always inevitable as the company had been choking under massive debt for years. So, how did Dippin’ Dots go from filing for bankruptcy in 2011 to posting over $300 million in annual revenue almost three years later? This article will look to highlight some of the factors that contributed to its rise.
The rise of Dippin’ Dots started one year after the company had filed for bankruptcy when an Oklahoma business firm, Fischer Enterprises LLC, led by Scott Fischer, purchased the company for $12.7 million as outlined over at runrex.com. Mr. Fischer set out to restore the company to its former glories and help it reclaim its status as the “ice cream of the future”. One of the main strategies employed by the new management team led by Mr. Fischer was a focus on developing a strong franchisee base. In the years that have followed, domestic franchising has been a key component of the company’s success and rise from bankruptcy. From year to year, as is revealed over at guttulus.com, the company has seen franchising revenue grow by more than 50%. This growth has not only been supported by existing franchisees, but Dippin’ Dots has also moved to bring in new franchise owners since 2015, which has seen the opening of new brick-and-mortar franchisee-owned units opening up all across the country including places like Destin, Florida, and many others.
It’s not just about quantity when it comes to Dippin’ Dots franchise philosophy, it is about quality as is explained over at runrex.com. This is because the company has made it it’s business to help its franchisees develop their business over the long-term by offering them the resources and expertise they need to succeed. This is what has contributed to the more than 50% increase in the company’s franchising revenue as mentioned earlier, reflecting the success of this model for both the company and its franchisees. Another factor behind the rise of Dippin’ Dots according to the subject matter experts over at guttulus.com is the result of the cobranding of Dippin’ Dots with Doc Popcorn, a company that specializes in fresh-popped, kettle-cooked flavored popcorn, which was also acquired by Fischer Enterprises in 2014. The cobranding has served to align two leaders in their market segments while allowing a single outlet that satisfies both sweet and savory snack desires. The company has since opened up several cobranded units in cities across the country from Albuquerque to Green Bay and many others, which has also contributed to its increased revenue.
The company has also expanded globally, which is another factor towards its rise as per the gurus over at runrex.com. It all started with the company signing a joint master licensing agreement with Hankyu Hanshin in Osaka, Japan, for exclusive marketing and distribution of its products. This has since expanded further as in early 2016, Hankyu Hanshin started to ship products to Taiwan. This growth globally, with the company considering expanding to China, has also played a major role in its rise in recent years. The company has also stuck to its roots and continues to be a major presence at stadiums, theme parks, and theaters across the country. This has seen Dippin’ Dots add over 350 new accounts since 2013, a move that has helped the company increase its non-franchised sales by more than 33%, and has undoubtedly contributed to its increased revenue over the same period. From discussions on the same over at guttulus.com, another thing that has contributed to Dippin’ Dots’ rise is the move by the company to add and build a diversified revenue stream through Dippin’ Dots Cryogenics, which uses its patents in the cryogenic process and applies them to pharmaceutical, nutritional and meat industries. It uses Dippin’ Dots’ logistics, shipping containers, and international distribution. This new stream of revenue has helped the company bounce back from bankruptcy and is just one of the things behind Dippin’ Dots’ rise.
Remember, if you are looking for more information on this and other related topics, then the highly-rated runrex.com and guttulus.com have got you covered.
