If you are working as a search engine specialist looking to boost your knowledge in SEO and boost your position as a leading marketer, we have good news for you. Today we are providing top tips on how to survive your search engine job. Here are 33 tips for freelance SEO Specialists;
Quality Content- Google nowadays uses intuition and artificial intelligence to filter out quality content. Focus on providing quality satisfactory content always. It will improve your ranking always.
Links are key to success. Build a network of quality backlinks, but don’t make that your primary focus. If your content is always quality then the results will be evident in no time.
Worry not about page rank- Don’t put too much focus on the page rank. It doesn’t matter as such these days. Focus more on creating content that satisfies your users.
Always add fresh new captivating content– Always aim to add new, captivating and useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
Focus on search phrases rather than individual keywords- The era of keyword densities is fast fading, get a grip of the most commonly used search phrases and incorporate them in your content.
Design a responsive website-The design of your site matters a lot. Whenever asked to design a website, make sure it is very responsive and has a good layout.
Your URL file extension doesn’t matter. The extension you use in your files doesn’t matter. You can use .html, .htm. and it won’t make a difference as far as your SEO is concerned. Very many marketers struggle with this extensions but they mean very little in SEO.
Consider putting up a blog- A blog helps you update the content on your page and provide a fresh feel to the site.
Quality beats quantity in link building- One single, good, authoritative link can do a lot more for you than a dozen poor quality links. Be mindful of the link that you build therefore.
Avoid creating content for the ranking- Don’t create content stuffed with keywords in order to rank highly. Just create natural content that the users will enjoy reading and will make them want to come back for more.
Page loading speeds-Be weary of the page loading speeds. They affect the overall quality of the website and the rank in the end.
Don’t engage in prohibited activities-Google will be quick to blacklist if they deem you as a potential spammer. Just do things according to the set standards and reap the fruits you get.
Ensure the site is user friendly always. Make sure that people can navigate through the pages with ease. This will improve the popularity of the page and eventually the rank.
Link out when necessary- Link out on your page to other relevant websites that you find quality. They will also link to you in the end and improve your rank.
Be unique always- Google particularly has a soft spot for unique and high quality content. Be unique always and never copy from other pages. You’d rather link out than copy content.
Create top notch homepages-Don’t increase the bounce rates of your website by creating a very poor home page. Create an impression by designing a beautiful homepage with little but captivating content.
Paid Links aren’t as useful- Avoid paid links because you essentially get very little from them.
Local pages-If you service only a local community, optimize your website for that community. Tap the local business tools for each search engine. This will help you in rankings when local people find your content useful.
Linkbait with care-Linkbaiting can be effective but you need to do it with care. Give them something to talk about but never overdo it. Proceed with caution always.
One or two Keywords per page- Rather than focus on many keywords in a single page, it’s always effective to focus on one or two keyword phrases per page.
Call to action in every page- SEO is essentially a tool used to bring you closer to prospective customers. When they find your content, include a number of call to action buttons but don’t fill the content with the same. Just a few in every page will do the trick.
Patience is Key to success-SEO will only pay dividends when you are patient enough. Don’t rush anything. It is gradual and the results are long term.
Appreciate people that link out to you- A short thank you message can be a good gesture. In return you should link out to these pages only if the content here is satisfactory. Such a relationship will help you grow.
Thorough keyword research-Perform thorough keyword research to identify phrases used to represent your products and services. Proceed to optimize each page with a unique phrase.
Keyword friendly titles-The titles of the content in your web page should be relevant to the service you provide. Titles can help you include relevant keywords in your content.
Fix bugs and other issues on your page- always conduct quality checks to determine whether there are bugs in your websites and fix them.