The easy guide to optimizing your Google My Business Listing
An optimized listing is an asset since it will be the difference between the target audience finding your business and eventually going through the conversion funnel. A GMB Listing is a great resource that can transform the fortunes of a business and this is why you have to claim and verify the same after which you then adjust the features to guarantee accuracy of the information. Any business looking to maintain an online presence and succeed with digital marketing have to maintain an accurate and detailed Google My Business Listing.
Confirm address and service area
The first order of business is always to confirm your address and service area to ensure they consistent and accurate. This is mainly due to the fact that local search works with accuracy which means your business will only be found if the GMB Listing details are accurate.
Ensure business hours are accurate
A crucial way to optimize your GMB listing is to ensure the business hours are accurate and indicative of what your business is set at. The hours of operation, and accurate at that, are crucial including details on holiday operational limits and seasonal change must be captured. This is what will give you a good standing when it comes to the target audience.
Choose right category list
The key here is to identify the parameters of local SEO and find out the right category that your business fits in. entering the business category is what will classify your business and give you a standing in the sense that people searching for a particular service or goods with the filter on category will be able to find you easily.
Add photos
Photos of the checkout area, facility, satisfied clients among others will definitely give your business an optimized setting when it comes to the GMB listings. You have to provide more photos of what separates you and your core service from the rest. You may also look to capture the logo image and cover photo to give your Listing a business touch.
Include a 360-degree view
Business are starting to get the hang of it when it comes to including the 360-degree view since it acts as a virtual tour that the target audience can really appreciate. The beauty is the target audience gets to see the location and view of the business which breeds trust and some element of engagement.
Optimized introduction
The power of an optimized introduction cannot be underestimated since it has an absolute impact when it comes to pulling traffic and influencing the decision of the target audience. A thoughtful introduction that is complete and brings your business to the fore is what you need to stand out. You have to choose the introduction that will describe the business and utilize the keywords that will map your business. The key is to use subheadings with short paragraphs that will adequately describe your business fully.
Include payment types accepted
It is of crucial importance that you include the payment modes accepted if you want to optimize your Google My Business Listings fully. The idea is to fill in the payment modes accepted and ensure that the target audience is furnished with the necessary information. This not only influences the decision-making aspect of the target audience but also impacts the overall perception that a prospective customer has of the business.
Ask for reviews
Reviews are always a great way to interact with the target audience as they provide a perspective that is unique and from the point of view of the target audience. Reviews have a great impact since when you get the reviews, they become crucial for the SERP which in turn boosts your engagement options. Asking for reviews on your GMB listing is therefore a huge optimization angle that you should definitely take up.
Respond to the customer reviews
Another angle of optimization that you definitely have to chase is responding to customer reviews. This has a pronged benefit pathway in the sense that it will enhances interactions as well a place your business in the good graces of the target audience. Getting the feedback means that your business will have achieved the milestone of being valued which in turn will mean that the search engines will rate the business due to the organic traffic and engagement that will be captured with the same.
Structure GMB posts
These are simply Mini-Ads since they serve to make the GMB listing more pronounced. They show up in the knowledge panel and are a great resource since you can choose to add a CTA and photos to go with the same which will give your posts a huge engagement setting. Structured GMB posts are the ultimate winners and should be part of your strategic optimization process for your Google My Business listing.