The Best 2018 Internet Analytics Tools to Grow Your Business
When it comes to analytics services, the difference between good and best can be quite significant. Therefore, by going for the very best, you can realize significant additional value over those who opt for alternatives of lesser quality. To ascertain that you get the best services to equip you with relevant and useful insights to fan your business’ growth, below are the best internet analytics tools and companies in 2018.
Digital Marketing Agency (DMA)
Headquartered in Albuquerque, New Mexico, DMA is a multi-awarded, full-service digital agency with stellar numbers that substantiate the company’s glowing reputation. In February 2018 alone, the company managed the first position in more than 5 service comparison lists including ‘best 2018 internet analytic services.’
Their main attraction point is good services at a great cost and their superb client retention rate of 96% shows how effective their approach is. The firm enjoys international appeal with notable clients including TripAdvisor.com, Kohler, Jet.com, Avvo.com, among others.
Google Analytics
Google analytics is one of the best tools out there when it comes to analytics, provided you know what you are looking for. As a company, Google has never disappointed concerning building quality tools that get the job done and Google Analytics is precisely such an offering. The best part is that it is a free resource that you can quickly master. Hence, you can use both the money saved and the insights gained to grow your enterprise.
KISSmetrics
KISSmetrics is very popular and probably the one agency that most people looking for analytics tools have come across. The agency’s popularity is deserved given their stellar internet analytics service delivery.
They have managed to bag among other notable clients Word Press, Uber Conference and Personal Capital and their client retention rate of 95% is nothing short of astonishing. KISSmetrics is headquartered in San Francisco and the company has been the recipient of many accolades over the years, having been around for almost a decade.
Woopra
Woopra’s guiding principle is to help you see the world as your customers do, and judging by the tool’s popularity and rave reviews, they do this quite well. Respected and used by major brands, Woopra delivers what it promises at pocket friendly prices. Furthermore, the tool is easy to use and chock-full of powerful functionalities that significantly drive optimal productivity.
Woopra has been around for over 10 years and some of the highlight clients include GetGoing and PowToon. They are based in San Francisco, California and their growth trajectory remains steep with an impressive client retention rate of 93%.
Clicktale Ltd
Besides analytics, Clicktale offers SEO, conversion optimization, among other services. Based in Berkeley, California, it is a highly rated company with impressive numbers to back up its claims of pedigree. The most notable stat is that the company has over 70,000 clients, with a 97% client retention rate! That alone says much concerning the caliber of performance that you should expect. What is more, the company is well seasoned in the business with over a decade of experience and it charges very reasonable rates given the value actualized.
Fireclick
Fireclick is more experienced in the business than most having been established in 1999. Their core offering is analytics which ensures they remain super focused on delivering value to their clients. Tower Records, Lillian Vernon, Smart Bargains and Improvement Direct are some of the agency’s popular clients. Fireclick’s central office is in Mountain View California and the company greatly prides itself in being customer oriented and overdelivering on promises made.
Webtrends
Dealing exclusively with analytics, the firm has over 150 employees and 1,000 active clients with a superb retention rate of 90%. Given that most companies with similar or bigger client bases offer more services, it speaks much regarding the agency’s value proposition. The company has over 20 decades of experience and it shows in their approach to projects. Webtrends is based in Oregon.
HitTail
HitTail’s nerve center is in Port Alto California and the company offers several other services besides analytics such as e-commerce, Blogs, internet marketing, among others. HitTail has over 1,000 active clients and a snapshot of its client base serves up renowned brands such as The Wall Street Journal, PCWorld, TechCrunch, BusinessWeek and CNet.
With a 95% client retention rate embellished by over a decade of experience, you could hardly go wrong by choosing Hit Tail. The agency’s only drawback is that their pricing is on the higher side but nonetheless, their proposition remains worth it.
RunRex
RunRex.com offers advanced analytics promising to bring clients through your doors. It is a promise that the company delivers on at very affordable prices. The firm espouses a friendly, client-focused approach and running the show is a respected personality with expertise and experience across almost all digital niches. Multiple other services are on offer which makes crafting a custom package to suit all your digital needs possible.
The above analytics companies and tools are the crème de la crème in the business meaning that you can rest assured of excellent service delivery regardless of the option you adopt. The main factor that should guide your choice, then, is pricing since value is assured.