The 13 Best Free Keyword Research Tools for Startups in Houston Texas
Keyword research is important for any firm planning to use SEO and content marketing strategies to attract customers. It helps you find the right keywords used by users on search engines so that you can plan your keywords accordingly which will translate to more clicks. Below, we look at 13 of the best keyword research tools that you can use to target the best keywords for your niche.
Google keywords planner
Also referred to as Google Adwords. This is a free keyword research tool that has been rated as the best for both small startups and big businesses. 85% of the people use Google as their main search engine and it is likely you will optimize your site to rank it in Google search results. With this tool, you can search for new keywords, come up with multiple keyword lists, and even get search trends and volume.
KeywordTool.io
This is a simple tool to use. It uses Google Autocomplete data to come up with a database of long-tailed keywords suggestions. For the first 750-keyword suggestions, the tool is free but you can sign up for the pro-version that will provide you with comprehensive data including CPC on Adwords, search volume, and competition.
KWFinder
This is a long tail keyword research finder. It shows the search volume, trend, level of difficulty, and CPC. With this tool, you can target your search results by city, country, or state. The current Google results of the keywords include social shares, domains targeting the keyword, traffic, and the pages backlinks, which are useful especially if you intend to integrate SEO with content marketing.
Moz keyword explorer
This is a new tool by Moz with extra dimensions in keyword research. The Keyword Explorers tool offers volume data which is how often your keyword is searched. It also provides difficulty data, which is how difficult it is for your keyword to rank higher than your competitor’s keyword. Opportunity data is the score for your keyword click-through rate of organic websites. Other metrics included are potential and importance. However, this tool is not free like the earlier tools.
Google trends
This tool helps you to know which keyword is on the rise in terms of popularity and how search trends are changing. It helps you compare the popularity of one keyword to another. This tool is not only useful but free too.
SERPs
This paid web-based SEO tool allows you to monitor given keywords for your site on a daily basis. With this tool, you can create a category of keywords, export ranked URLs and monthly reports to assess how your page is performing
SEMrush
This tool has impressive features that allow you to find keywords that competitors are ranking for. It will also identify trends occurring in your niche, audit your on-page SEO, identify different keywords that you can use, and check backlinks and rankings. The tool has a 14 days trial that will help you understand its benefits before you pay for it.
Ahrefs
At $7 this tool comes with a 7 days trial. The tool gives you an analysis of your competitor, why they are ranking higher and what you need to do to rank higher than them. It also offers Keyword research, rank tracking, content research, backlinks, and web monitoring.
Soovle.com
This customized engine combines all the suggestions from major search engines including Google, Answers.com. Yahoo, Amazon, Bing, YouTube, and Wikipedia. The suggestions you get when you type your keyword are from 15 search engines. This free tool is a great tool, as it will give you ideas while doing your keyword research.
SpyFU
This US-based keyword research tool allows you to spy on your competitor keyword research campaign. If you go to this site and type a website URL, you will be able to find any keyword they have ever bought from Google. You will also be able to see the sites organic keywords.
LongTailPro
This keyword research tool is very effective and popular among niche marketers. This tool allows you to find profitable keywords that have low competition and those that will bring in more traffic to your site. The tool has the ability to generate many keywords in a few seconds using multiple search keywords. This cloud-based solution is not free but you get a 7 days free trial.
SERPStat
A good alternative to SEMrush Tool. It is page oriented and can be used if you want to perform a detailed competitive analysis, as it will help you find missing keywords for URL. It will track the value of your keywords against 100 performing domains.
Google suggest
Google performs this basic function and thus it is not a standalone keyword research tool. However, the suggestions provided by Google when you search for any word are created based on users search data and thus can be very effective for keyword research.
These 13 tools will help you with your keyword research so that you optimize your site according to the needs of the searchers. However, if you live in Huston Texas, you can also seek the help of a professional like Runrex. We offer link building and content that will convince your site visitors to keep coming back to purchase your products. We also offer an SEO package that is affordable to allow customers to find you. We offer services that are tailored to your site needs and goals. Why don’t you give us a call and let us help you?