Taylor Swift’s latest album Delicate, clocked about a million sales in the first week of release but it’s not her catchy tunes and silky voice that we are concerned about for today- it’s her ingenious marketing and brand creating abilities that have seen her rise to the very top.
Although the sassy and gorgeous multiplatinum singer doesn’t come into view as the most aggressive marketers, she has successfully built a musical empire and created a household brand and there is a lot of lessons to be learnt from her brand building skills.
Here at Runrex, we appreciate celebrities and companies that are able to harness the powers of the available marketing tools around them and today, we want to highlight the marketing lessons we can learn from Taylor Swift;
10 Marketing Lessons we can learn from Taylor Swift
Putting out quality content on social media
Taylor Swift’s team has to take a lot of credit for ensuring that her pages are always oozing with quality content which her fans seem to always enjoy. Taylor is not the type to put up controversial content to elicit a reaction from her audience- she instead concentrates on posting quality content in form of short clips, snippets of upcoming projects and other motivational stuff.
Authenticity
No celebrity is as relatable and authentic as Taylor Swift is. Be it her social media presence or the kind of music she does, we can always relate to what Swift is about. She shares and talks a lot about authentic stuff which any average fan can relate with. This has helped her amass incredible numbers and take her brand to another level.
Accessibility
It is not very often that you see celebrities with millions of followers engaging in candid conversations with their fans. This is what makes Taylor a marketing guru. She is ever in contact with her followers and is accessible through social media. This makes her look friendly and this builds trust with her fan base.
Heightened social media use before release of albums and other projects
The other thing that makes Taylor a master in marketing, is her ability to judiciously use social media when it matters. Although she makes regular posts here and there, her social media activity heightens on the brink of an album release or just before she announces a big project.
Use of fan competitions to reward loyalty
Taylor Swift runs numerous online competitions across her social media pages which are aimed at rewarding fan loyalty and increasing fan engagement. She once ran a competition where she was looking for the most loyal fans online and invited them over to her home and together had lots of fun. This was an elite marketing gimmick and it only solidified her brand position.
Brand endorsements
What’s marketing without a couple of endorsements to earn you an extra buck? Well, Taylor understands how successful her brand is and has got into business partnerships with top brands in the country including Target and Coca Cola. She also has made numerous appearances in TV commercials which earns her lots of money.
Consistent brand story
The other lesson that can be learnt from Taylor Swift’s marketing success, is the ability to maintain a brand story and retain consistency in the values of your brand. Taylor hardly deviates from what she believes in. This is clear from the themes in her music and even the music videos. She has core values at the heart of everything she does and this brings consistency to her brand.
Engaging in social events
Taylor Swift makes numerous appearances in social events across the country. From music events to sports activities, Taylor often steps out and dazzles her fans. Whenever she is in these social events, she takes as much pictures with her fans as possible which makes her even more popular.
Diversification of marketing
Taylor uses a lot of marketing avenues to promote her music and projects. From social media pages, Youtube ads to a well-designed website, Taylor tries to diversify her marketing as much as she can which has worked to her advantage. If a portion of her fans miss her Instagram post, then chances are, they’ll run into an ad on Youtube and engage with whatever is being advertised.
So, there you have it, lessons which brands, upcoming artists and start-ups can learn from Taylor Swift’s marketing exploits. She has built an empire from scratch and if you can borrow a leaf from her, you can take your brand to the next level.
Perfect marketing partners
If you are looking to take your marketing onto the next level and are looking for the best marketing agency to help you achieve that, then look no further than Runrex. We are a high quality marketing agency offering high quality marketing services at affordable rates and are elevating brands to new heights. Give us a call to start the journey to success.