Poor sales? Maybe you need a website redesign: Here’s how
Poor sales? Maybe you need a website redesign: Here’s how
Poor sales always hurt the bottom-line and this normally points to the fact that there is definitely something wrong with the approach that is presently running. Poor sales may be attributed to a variety of factors but mostly points to a poor website setting. The implications of a poor website orientation range from poor conversions to poor sales. When experiencing poor sales, you may need to check and get a website redesign. Website redesign is key as it means you will get to have strategic development as well as have an in-depth look at what is not working while also concentrate on what is set to work including aligning your objectives.
Strategic approach
You need to make sure that the website redesign you are targeting is not driving the target audience away. You must look at a web redesign strategy that will end up maximizing ROI and boosting conversions. So how will you know when your website needs a redesign?
- If website is outdated
- When you are recording reduced sales and conversions
- If you are registering complaints about design and user engagement
- If the design does not tally with your brand
- When you are experiencing low SERP rankings
- If you identify a dip in analytics
- If you are experiencing low load times
All these indicators are aspects that point towards your website lacking the design elements needed to influence the target audience.
Reviewing the redesign process
- Research competition
The fits step you have to take on is checking on how the websites of your competitors look like. This will help you when it comes to identifying their strategies and how they have implemented the same. This is the opening that will enable you identify what they are not doing right and in turn make your website better than what you will have seen. Aspects to check out include navigation, load time and the offers present.
- Build wireframe
Visualize your website and place every element in the right setting. This is what will help you set the design considering balance and uniformity.
- Begin on new design
You have to make sure you consider every element from CTA placement to the visual aspects and the image sizes you need to employ.
Steps to redesign your website
- Review existing website
Here, you need to check the problems and analyze the Google Analytics results to check the traffic patterns. This will inform and also help you in taking into consideration the aspects you need to adjust.
- Check priorities
Redesigning is not about changing the look but also changing the way the website functions and relates to the target audience. Checking priorities therefore serves as the most important factor since it is the step that will guide you on what to focus on as far as the metrics you need to improve are concerned. The key here is to know your targets and change your website to suit the niche.
- Review and update target audience
Adding new products and or services means the target audience will evolve over time. While you expand your website and target audience make sure the messaging suits them and that you keep them in mind with every growth pattern. The most important element to consider here is having buyer personas since they are what will guide your review process while also taking you on a journey to discovering more on what your target audience prefers.
- Analyze what works on existing website
When recalibrating, it is not that you want to change everything so that your website becomes unrecognizable to your existing client base. You simply have to check your website identity and avoid changing that but ensure that every element that has a pull on the target audience is streamlined.
- List changes you are looking at
It is more of a list of the aspects you want to change. You have to be aggressive when it comes to the features you want to redesign since they are what will contribute to the value proposition and later impact the engagement between the website and prospective consumers.
- Settle on new goals
From navigation to content structure and presentation, you have to settle on new goals that will ultimately control your eventual website design. One important factor to take into consideration is the fact that you should only adopt the changes that have been backed by data so that you can eventually test them and identify the impact of the changes made.
- Build the plan for redesigning
At this stage, you have to get a timeline and arrange the elements according to the timeline. You have to get the changes to happen systematically so that your website achieves the new face seamlessly.
Best practices
- Include features and visual elements
- Personalize the website according to your brand
- Use contrast which will get the colors to blend effectively
- Set up landing pages which will in turn increase conversions
- Optimize for SEO by using keywords and custom elements
- Optimize for mobile to have a responsive design
