Pay Per Click Marketing in Houston 18 Tips
If you want to grow the visibility of your business online, PPC Marketing is one of the best ways to do it. It is usually a type of inbound marketing strategy where advertisers pay for the use of certain words. When a potential customer types the keywords in their browser, their ad is displayed. Here are a few tips that will help to improve your campaign.
1. Be wary of ‘Broad match’ keywords
When the ‘broad match’ feature is enabled, it means that your ads will not just appear for the specific keywords you choose. Any other keyword that is even close to the words you choose will appear. Since search engines are in for the money, they will cast the net as wide as possible.
2. Keep search and content ad placement separate
Search ad placement refers to ads that appear in the search results. Content ads appear within the pages. Most people who are new to PPC marketing will combine both of them. However, it is not necessary as it may prove to be quite expensive.
3. Make use of negative keywords
Negative keywords allow you to specify where your ads will not appear. By eliminating the irrelevant placement of your ads, you could see quite a lot in advertising dollars.
4. Set up different ad groups for different countries
If your product is meant to reach people in multiple countries, set up an ad for each country. Such type of targeting helps you to use the unique variations of keywords that people around the world use.
5. Use micro-geotargeting
Such type of advertising simply means setting up ads by the zip code. Thus, if someone wants to purchase a certain product and he or she is seen to be in a specific zip code, your ad will receive priority.
6. Set your ads by time of day
For instance, if you serve breakfast, you may want your ads to appear only during morning hours. That way, you will not waste advertising dollars when people find your restaurant, but you are not serving anything at the time.
7. Create a relevant landing page
The landing page should match with your ad. If there is no correlation between the ad and the landing page, it might increase the bounce rate from your site. The result is that it could affect the ranking of your ads in search engines.
8. Test your ads
Creating a successful ad takes a lot of effort. However, you can never know if you are using the best version of your ad unless you do extensive testing.
9. Track the ROI
When conducting an advertising campaign, you must keep track of how you are spending your dollars. If your ROI does not get better with time, you would be better off winding up the campaign.
10. Dive into the data
One of the most common mistakes newbies make is failing to make an in-depth analysis of the data. Take as much time as possible and analyze as many aspects of your data as possible.
11. Ensure you combine PPC with organic SEO
The techniques that you use for organic SEO will usually apply to your PCC campaign. If you use proper SEO techniques, it could give your quality score a huge boost, which means your ads, will rank quite high on the query results page.
12. Optimize the landing page
One way to optimize the landing page is to ensure that it has a fast loading speed. If the loading speed on the landing page goes beyond three seconds, it will have a negative effect on the ranking of your PPC ads.
13. Use numerous site links on your ad
By linking to different areas of your site, you are able to attract users who may have otherwise skipped your ad. Simply adding site links can boost your CTR in a huge way.
14. Increase your budget
If your campaign is having positive results, it may be time for you to grow your spending. That way, you will reach an even wider audience than you currently are.
15. Optimize for mobile devices
The use of mobile devices continues to grow. It is important to ensure that you have a strategy for handling mobile devices. It could boost your ROI.
16. Stop on top of the news
Google rolls out updates quite often. It is important that you keep yourself informed about the changes that Google makes to its platform. That way, your ads will not disappear or become incompatible with their platform.
17. Write ads that trigger emotions
Emotions are a great way to push your conversion rate. By capitalizing on the use of words that trigger emotions, you can boost the CTR with ease. Capitalize on current events that are emotive. That way your ads will get more clicks.
18. Remarket your ads
Remarketing is a strategy where you target people who had clicked on your ads in the past but did not convert. Such type of people usually tends to have a high rate of conversion the second time. Remarketing is one of the most important techniques you should use in your PPC campaign.