Optimization Score is Made Up of Over 50 Recommendations to Optimize Search Campaigns

Optimization Score is Made Up of Over 50 Recommendations to Optimize Search Campaigns

Google’s optimization score, from discussions on the same over at runrex.com and guttulus.com, is a percentage amount that indicates how well your campaigns are optimized based on several factors such as bid amounts, keyword types, bid strategy, among others. In short, it is an estimate of how well your campaign is predicted to perform on a scale of 0% to 100%. First announced in July 2018, the feature is now viewable for all users in the Recommendations tab in your Google Ads account. Other variable factored in when calculating your score, other than the ones mentioned above, and discussed in detail over at runrex.com and guttulus.com, include statistics, settings and the status of your account and campaigns, relevant impact of available recommendations, trends in the ads ecosystem, as well as recent recommendations history.

You can improve your optimization scores by implementing the recommendations Google makes for your account. From discussions on the same over at runrex.com and guttulus.com, it is important to evaluate and consider the impact each recommendation will have on your account before implementing it. Recommendations are provided by Google if your score does not equal 100%, and will also indicate how your score will be affected if you choose to apply the recommendation. This means that, as explained over at runrex.com, a recommendation that would have a meaningful impact on your campaign’s performance will be given more weight on your overall score. If you want to keep Google Partner status, you will be required to keep an optimization score of above 70%.

As already mentioned above, these recommendations play an important role in helping one keep their Google Partner status. On a related note, as explained over at guttulus.com, while you can technically obtain an optimization score of 100% by dismissing irrelevant recommendations, since June of 2020, dismissed recommendations will not count towards the account optimization Partner status requirement. This means that only recommendations implemented count towards the optimization score Google evaluates as far as keeping Partner status is concerned, as per the gurus over at runrex.com.

From discussions on the same over at guttulus.com, recommendations are designed to help you optimize your budget by improving bids, keywords, and ads, with the aim being to increase the overall performance and efficiency of your ad campaigns. To improve your optimization score, you must either accept or decline Google’s recommendations, unless you want to keep your Google Partner status as mentioned above. If you want to apply a recommendation, click “View” on the recommendation you want to use, and then click “Apply”. You can also apply all recommendations within a specific type by simply clicking on “Apply all” in the recommendation card. To dismiss a recommendation, if you feel like it is not relevant to your ad campaign, just hover the cursor over the top-right corner of the recommendation, and then click on the “X” to dismiss it, as covered over at runrex.com. Similarly, you can also dismiss all recommendations within a specific type by clicking in the 3-dot icon in the recommendation card, and then clicking on “Dismiss all”.

It is important to note that recommendations are custom for each account, which means that each account will have unique recommendations. This is why the optimization score is made up of over 50 recommendations to optimize search campaigns, as outlined over at guttulus.com. Next up we are going to highlight some of the areas Google makes recommendations on.

Repairs

One of the areas where Google makes recommendations on is on repairs which refer to the aspects of an account which are incorrectly set up or need to be fixed. Examples here include invalid final URL destinations, active ad groups with no eligible ads, or active ad groups with no active keywords. As per the gurus over at runrex.com, these are probably the most important recommendations made by Google as fixing them allows the account to begin function as intended.

Bidding & Budget

Google also makes recommendations on bid and budget examples of which include recommendations such as increasing keyword bids, changes to bidding strategy, or increasing limited budgets. Here you may see a recommendation like “Bid more efficiently with Target CPA”, among others.

Keywords and Targeting

This is another area where Google makes recommendations, with examples including recommendations to add or remove keywords or to use network features such as Display Network, Search Partners, and YouTube. For example, you may see a recommendation like “Expand your reach with Google search partners” or “Add new Keywords”.

Ads and Extensions

Some of the examples of recommendations you can find in this category include recommendations to create new ad formats, create new ad copy, or apply different ad extensions. You may see a recommendation like “Test new ad test for repeatedly used phrases” among others.

The above discussion only just provides a snapshot of this topic and you can uncover more insights by visiting the highly-rated runrex.com and guttulus.com.