Lessons learnt from 13 of the most viewed product awareness videos on YouTube
When it comes to marketing on YouTube, a peculiar approach has to be employed if the success is to reach the desired proportions. What marketers must be aware of is the fact that different approaches yield different results based on the impact that has been targeted. Among the many videos that have experienced massive success on YouTube, marketers can have a field day in terms of taking lessons on how video marketing campaigns should be run and executed. Here are the lessons learnt from 13 of the most viewed YouTube product awareness videos.
Purple: Raw Egg Test
With 107.1 million views, it stands as one of the best product awareness videos. It grabs attention with accurate imagery and ranks as a detailed video that takes on a humorous yet informative approach. It moves from announcing technical specs and rather focuses on getting you interested in the product and the brand at large.
Old Spice: The Man Your Man Could Smell Like
Only 33 seconds long, this video was able to get 6 million views on its first day and has been able to collect in excess of 50 million views. Major lessons to take from this video is its ability to be memorable and the aspect of involving the audience. It compels the target audience to watch it several times because it has a fantastical scenario.
Poo-Pourri: Girls Don’t Poop
This is a unique and hilarious video not to mention its bold standing. Coming in with 40 million views, it can be regarded as a wildly successful video owing to the humor and uniqueness of the message.
K-Mart: Ship My Pants
This YouTube video has over 22 million views and its humorous angle ensured that it received 13 million in its first week. A major takeaway from this video is the fact that utilizing humor and taking risks are elements that drive traffic. Engagement is very crucial to a brand and this is what made the video shareable.
Dollar Shave Club
With 25 million views, the YouTube videos by this brand stand as the best brand-intro videos. A core lesson to take from the videos is that your presentation must have the brand voice and identity. The videos utilized the influence of its founder Michael Dubin to create a recognizable connection.
WestJet: Real-Time Giving
One of the most successful campaigns of all time, this video has in excess of 40 million views on YouTube. A crucial lesson to learn here is the strong appeal to the emotions people have especially on special occasions. The goal of the videos was to target an emotional reaction.
Blendtec: Will it Blend?
This video was made on the premise of blending non-food items in the blenders which are a product of the company. This specific video features the blending of an iPad and its appeal is in the unconventional approach to introducing a powerful and effective product. The idea was to reach the target audience by doing something that nobody else is doing making the approach unique and one that grabs attention seamlessly.
Always: #LikeAGirl
With over 55 million views on YouTube alone and in excess of 200,000 likes, this is a video that aims to change the narrative. The key lessons to take from the video is that you have to place your brand behind a cause. The idea is to start a movement that people will relate to. The video was focused on empowerment while ignoring the conventional marketing and instead targeting a memorable setting.
Dropbox: What is Dropbox
This video has been able to command 11.2 million views. It is an explainer video that demystifies what the product is and its major use. Running for only 67 seconds, its success is enormous which gives the lesson that short form content is thriving and removing the unnecessary fluff is what enables you to highlight the important aspects.
BuzzFeed
A brand that has completely changed what video marketing is all about, its YouTube video campaign has important lessons including the importance of getting compelling titles and providing shareable content. The videos capture the interests of viewers and the over 4.7 billion views are testament to this.
Virgin: Seize the Holiday
The unique lessons to take from this successful video is the fact that the target audience needs to be introduced to a different outlook of what they are used to. Having the video brilliantly choreographed is an added plus as it exemplifies the message.
Pret A Manger: Little Veggie Shop
The major takeaways from this video campaign is the need to involve the audience. You should target the triggering of a conversation which will enable you engage with the target audience. You should get the brand to build loyalty through listening to the desires of the audience.
Under Armour: Rule Yourself
The importance of using an Influencer is highlighted in this YouTube video. A lesson that is highly pronounced in this video is the need to highlight elements that make the brand great which is a strategy that will ensure the products will in turn find their path to the consumer.
All these 13 most viewed YouTube product awareness videos have their quality pointers and value angles that must be internalized if a successful campaign is to be initiated. You can learn more about how you can optimize your YouTube product awareness videos by visiting bitgale.com where further insights are available.
