Illustration
If you work in the marketing world, you no doubt understand how important it is to come up with impactful illustrations for any marketing project. If you are relatively new to marketing and especially coming up with graphics, these tips will be quite useful to you. These are tips that we at Guttulus have acquired via years of research.
- The Logos
Firstly, you need to understand the difference between your logo and the brand’s identity. The graphics utilized for instant recognition are just one aspect of the brand. Some logos only come with a brandmark while others are just the company name.
The colors, messaging, personality, and the typography is important to the brand identity and will be useful when coming up with a logo design. You need to create a scalable logo. That means it needs to be identified across various shapes, sizes, applications, and dimensions.
- The stationery design
Ensure that you take time to come up with a good letterhead and business cards. While it may seem like an outdated asset, they can still be used even in digital media. The quality needs to be quite high. About 72 percent of all people say they will judge a person or company depending on the quality of their business card. They also say that a colored business card is more memorable compared to a plain white card.
When choosing the letterhead and cards, ensure that you choose a color scheme, which is within your budget. For instance, you should consider simplifying a multi-color logo to a monochrome version, which is equally impressive. It will allow you to afford a better quality of printing and paper. Besides that, have word-processing software in mind when designing the letterhead.
- The Brochure
The brochure is a common marketing piece that unfortunately most people do not make good use of in marketing. You will need to create images, headlines, and copy across multiple pages in custom sizes. Achieving great results will not be easy. However, it is worth noting that the possible combinations are infinite.
You should start a project by deciding the specifications of the brochure. Decide whether it will be bounced, folded, multiple or a single page, colors, the ratio of images, and text to white. When coming up with a brochure, you will want to start with a template to cut down as much of the work as possible. Ensure that you utilize a grid system to help you come up with the final design. Besides that, ensure that you pay close attention to the scale and contrast to help establish a hierarchy that guides the readers naturally.
- The flyer
A flyer is similar to the brochure but will be short with more visuals than text. The flyer works great in getting the word out both online and in person. Ensure that you have the same design elements that you use in the brochure and other marketing materials. However, you can update the images to tell a specific story to the clients. Since it is much smaller, you should limit data to actionable and essential facts only. Besides that, you have to be careful about font choice, which may end up distracting your readers form the message.
- Social media images
You can easily tell a story with just one picture if you know how to do it. It is estimated that the right images can help to grow customer interaction with the brand by ten times. Ensure that you crop images in the right manner, edit to get the resolution you need while not slowing download times. Besides that, ensure that the images you choose are pleasing across the various orientations and screen sizes. When creating images for social media, a bit of text is always great. However, let the image mainly speak for itself.
- Infographics and presentations
Coming up with effective illustrations for your infographic can be a bit tricky. However, they are also one of the most effective ways to share data on your products. Whatever reason you are creating your infographic, the main rule is that you keep text to a minimum.
Utilize headlines to highlight important points and let the images do the talking. Too much detail will be difficult to read and will be ignored anyway. When preparing the infographic, remember it is another branding opportunity. Use colors, fonts, and illustrations that align with your brand. Besides that, it is important to add a logo to your data.
If you want to improve your illustration skills, just start by copying something good. As you try to create an existing illustration, you will get to learn what your weaknesses are. This is common in the art world where novices willing to learn often copy the finest works of the masters. With time, your skills will improve, and you will get better at it. Do not be afraid of a bit of criticism. Always listen to what you are told and try to improve on it during your next project.