How to Use Google Analytics in 2021

We talked to Tony Guo on ways through which we can use Analytics to improve your online activities. According to Tony, a good number of people just believe that Google Analytics is all about tracking. Google analytics is more than just a tracking tool. If used properly, it can help you monitor the progress of your online business and give you a sense of direction of how well your online ventures are doing. 

We talked to Tony on how we can use Google Analytics to improve online campaigns and page rankings. Tony is an expert in SEO and has all the experience needed to offer insightful tips on the matter. A Google partner for more than five years, Tony is one of the most established online marketers. Aspects like Google analytics therefore, are his cup of tea. Here are 10 tips of how to use Google Analytics to better your online ventures as provided by Tony Guo;

1. Identify online Campaigns which bring traffic

It is important to find out which of your online campaigns are responsible for most of the traffic you receive on your website. This can be done by clicking on the advanced segment to see all your traffic and conversations. This data will enable you to make informed decisions.

2. Finding out where target audience are located

The task of determining where to post your ad setup with the hope of getting more visitors to your site may seem a really uphill task. Worry no more, Google’s got you covered. Just look under “visitors’ and you’ll be able to view the locations of frequent visitors to your site. In addition to demographics, you can also observe the average time visitors spend on your site.

3. Get to know stuff that your visitors view on your site

It is not just enough to know popular keywords used by users. You can go an extra mile in finding out what exactly your visitors get into once they are inside. It is fairly simple to do this. All you need is the search URL history of your visitors and do a track site search on analytics, Information about what people search for on your site can help you improve your content and consequently enhance traffic.

4.  Discover what people click on.

You can also find out where visitors make the most clicks on your website. Simply open the In-page Analytics to uncover the percentage of clicks that occurred in your site. This can help you know which areas are most frequently visited. If you have a links which you need many people to view, you can place it them in areas with the most percentage of click-ons.

5. Pinpoint your best content

Having an idea about which sites and contents your visitors love going to is very important. You can also find out the pages with the lowest bounce rate. This can be done by selecting pages located in the site menu of ‘pages’ in the Analytics. This will help you discover customer tastes with the aim of improving your content.

6. Unearth bad performing pages

In the ‘content’ menu, you can view the pages which have the most exits or bounce rate. This will tell you whether a page is performing poorly or not. The rate of exiting and arriving to a particular page will tell you whether people are getting the information they are looking for on not. A high rate of exiting may mean that visitors are not satisfied with the content which means you need to make alterations in order to improve the situation.

7. Determine whether you need a mobile site

You may have asked yourself if you require a mobile site. Of course you do! The question can be answered using analytics. Under the ‘visitors’ menu, you get to discover the percentage of visitors who use mobile devices when accessing your website. Most people use mobile devices to access websites and this means that you will need to create responsive pages that accommodate all mobile devices.

8. Find out where people abandon purchases

This is important when your site has a multiple step checkout process. Setting up a goal is simple, all you require is use a Goal Funnel where you enter your goals and the URLs which lead to where the visitor can make orders on purchases. A high number of people bailing out on the payment page would ultimately mean that you need to put more effort on improving your page so as to increase purchases. 

9. Ensure that you secure your account

You should be careful about who you let have access to your Google Analytics Account. Your Analytic account contains really sensitive information on your website. This can be damaging to your business or company.

10. Use Google Tag and upgrade to Universal Analytics

It is important to use the latest version of Google Analytics. This will help in avoiding corruption of data through issues like missing code from pages or wrong code configuration. 

These are expert tips and you can trust them to be extremely effective on your website. Use the tips provided by Tony Guo and you will be a step ahead of the rest.