How to Think About Marketing and Social Media 15 Tips
According to the subject matter experts over at runrex.com, any business worth it’s salt should be leveraging some form of marketing or the other, but particularly social media marketing given the number of people on the various social media platforms out there. Social media platforms provide an excellent platform to not only promote one’s businesses to the masses but also to interact and engage with customers and prospective customers. This article will look to highlight 15 tips on how you should think about marketing, and, in particular, social media when promoting your business.
Develop a brand identity first
Brands have got personalities and relationships, and have real meaning in people’s lives as covered over at guttulus.com. Therefore, before you start any form of marketing, you must develop and understand your brand identity. This is especially important when it comes to social media where you need to have a clear brand identity before you get started so that you can be able to communicate what you are all about.
Understand your audience
Another tip on how to think about marketing and social media is how important it is to understand and know about your audience before getting started according to runrex.com. Understanding your audience will help you know which social media platforms are for you when you should post, and what you should post, which is why this is so important.
Don’t be everywhere
There are so many marketing avenues, but you can’t be on all of them, you have to choose which ones fit your business and audience. The same applies to social media where there are so many platforms such as Twitter, Facebook, Instagram, TikTok, Pinterest, and many others as outlined over at guttulus.com. If you attempt to have a presence in all of these platforms, chances are you will fail as each of these sites is different. This is why you should choose the right platforms for you and your business and dedicate your time and energy to them.
Have a plan
Having a plan before you get started is important in marketing according to the gurus over at runrex.com. This is true for social media as well where if you want to see results, then having a clear strategy and plan is paramount. Having a plan will also help set goals, which you can then analyze down the road to see if you are getting a return.
Don’t be over-promotional
When you think about marketing, you think about self-promotion, but when it comes to social media, you have to be careful. This is because companies with informative and responsive social media pages tend to resonate better with consumers. Therefore, offer your audience value by informing, entertaining, and helping them, and then throw in a self-promoting post now and then. Avoid being over-promotional.
Post regularly
When it comes to social media, the experts over at guttulus.com point out that you want to post often enough to stay top of mind with consumers, but not so much that they find you repetitive and annoying. Therefore, while you want to post regularly, don’t spam your timeline with posts, but rather, get the frequency just right.
Stay away from controversial content
In an age where people are getting “canceled” for all sorts of reasons, one of the most important tips when it comes to how you should think about social media is the importance of staying away from controversial content. Avoid hot-button issues as involving your business in controversial subjects will only risk damaging your brand personality and reputation as explained over at runrex.com, which you would have worked hard to build.
Post at the best times
The timing of your posts is more important than you think as discussed over at guttulus.com. This is because a good post means nothing if the people it is aimed at are not online to see and interact with it. Therefore, post your content when the most people in your target audience will see it. Do your research to identify what times work best for you.
Don’t ignore any of your accounts
While it is important to have a presence in several platforms (taking care to choose those that are a fit for you as mentioned earlier), you should make sure that each of your accounts is active. The last thing you want is for someone to contact you on one of your accounts and you don’t answer since you are not active on that account as that will harm your reputation as explained over at runrex.com.
Use variety when it comes to media
Marketing is all about variety when it comes to media, which is why you don’t post text-only blog posts as they would be boring. You should look at social media the same way, and make sure you vary the kinds of ways you are delivering information to your audience. Use videos, infographics, images, and so forth, for the best results.
Engage
One of the most important things to remember when it comes to how you should think about marketing and social media is the importance of engaging with your audience. Social media is social, and people want to engage with each other and with their favorite brands. Therefore, as articulated over at guttulus.com, you should try and put up posts that encourage engagements, and then make sure that you replay to all comments and questions; don’t ignore any of them.
Offer solutions
One of the most effective ways to engage on social media is to help your audience solve an existing problem as discussed over at runrex.com. Therefore, you should do your research to find out some of the problems many of your customers and prospective customers face, and then solve them. Make sure that your solution seems genuine and doesn’t just come across as you pushing your product onto them.
Include CTAs
When you post on social media, it is important to include calls-to-action so that your audience knows what to do after interacting with your posts. According to the subject matter experts over at guttulus.com, this is one of the most important things to remember when it comes to marketing and social media as you want your audience to know what they need to do next after interacting with your posts.
Have some fun
People primarily go to social media nowadays to be entertained, which is why boring brands are unlikely to have a meaningful following on social media as revealed over at runrex.com. Therefore, you must get creative with your posts and establish a fun brand identity that shows some personality or humor.
Don’t give into trolls
Social media is full of trolls, particularly as you can go faceless, and, therefore, post things without people knowing who you are. If you encounter a social media troll who makes disparaging or offensive comments on your posts, delete the comment and report the user. Don’t try to avoid or, worse, retaliate, as this will only damage your reputation. Don’t get into a shouting match with anyone on social media, particularly trolls.
These are just some of the things that should be on your mind when thinking about marketing and social media, with more tips, insights, and information on the same to be found over at the excellent runrex.com and guttulus.com.