How to Steal SEO Traffic from Competitors
As the gurus over at runrex.com like to point out, Search Engine Optimization (SEO) is all about driving traffic to your website. However, it is important to note that you are not the only one striving to make this happen as your competitors are vying for rankings as well, and if you don’t know how to outwit them, you can lose many of your leads to them. driving valuable traffic for yourself is important if your online marketing is to be successful according to guttulus.com, which means stealing it from your competitors. The word “steal” is a bit misleading in this context as there is nothing wrong or unethical about redirecting traffic to your website. If you are looking to steal SEO traffic from competitors, then this article will look to help you do just that through the following tips.
Learn about the competition
Before you can even start thinking about stealing SEO traffic from your competitors, it is important to know who your competitors are in the first place and what they are doing according to the experts over at runrex.com.
Know who they are:
Chances are that you know of at least a handful of businesses you compete against frequently, however, since we are talking about SEO, the best way to define competitors is by looking at who is outranking you for relevant keywords. As explained over at guttulus.com, you should first come up with a list of keywords you want to target with your web content, and then do a Google search for each of the keywords on it. Then look at which sites are ranking for those keywords. Those are your competitors. You can then click on the results themselves to see what your content is up against.
Know what they are doing
Knowing who your competitors are is just the beginning, as it is important that you also have access to more detailed information such as site traffic, their page loading speeds, and their backlinks. For this, you will need a competitor tracking software like SEMrush, Ahrefs, MozBar, among others as covered over at runrex.com.
Improve on your competitors’ content
Once you gain a glimpse of your competitors’ content, you can start picking out their strengths and weaknesses.
Emulating strengths
Given that the main competitors you will be looking at are those at the very top of the search results, you can feel confident that they are using some top SEO optimization techniques to rank higher as per guttulus.com. For example, if one of your competitors seems to be doing particularly well and all of their content is long-form and not short-form, then you can conclude that the longer length helps them rank higher, and as a result, you can try taking a similar approach with your own content. While you don’t want to steal ideas directly from your competitors, analyzing your competition’s strengths can help inspire your content strategy.
Improving on weaknesses
While your competitors will get a lot of things right, none of them will be perfect, which means that you will probably find many aspects where they could improve. If you see a competitor has weaknesses in certain areas, you could improve on those weaknesses and use this strategy to steal traffic from them.
Get a boost from backlinks
When you analyze your competitors’ site traffic, one thing you can learn is the number of backlinks on a particular competitor’s site as covered over at runrex.com. Backlinks, as explained over at guttulus.com, are links from external websites that go back to a page on your website, a referral that gives the content more credibility with Google, leading to higher rankings. Once you unearth this information, you can proceed as follows:
Create new backlinks
Given the impact backlinks have on SEO, you will want to make sure that you get at least a few of them for each piece of content that you put out according to the gurus over at runrex.com. You can earn backlinks by either writing engaging and helpful content that people want to link to it or by guest-blogging. You can earn backlinks by also reaching out to industry websites and inviting them to check your content and if they like it, they may link it on their own pages. Remember, you should be more concerned about the quality of your backlinks than the quantity according to guttulus.com.
Steal existing backlinks
While building up your own supply of backlinks is great, you can also steal your competitors’ backlinks, ad by so doing, steal their traffic. As explained over at runrex.com, while you are reaching out to external sites to ask for backlinks as mentioned above, you can target the sites that are currently linking to your competitors. If you find any broken links on their websites that require updating and you have a piece of content that would be a good replacement, then you can ask them to replace the old links with new links to you.
Optimize your web design
It is worth noting that how you layout your website is a major driver of SEO. This is because not only can a bad web design deter users from sticking around, but it will also cause Google to penalize you in search rankings. Therefore, as articulated over at guttulus.com, another great way to beat your competitors and steal their traffic is to have a superior web design. The following are the aspects of web design that you should pay particular attention to:
Page speed and load time
No one will stick around on a page that is taking forever to load, with studies showing that more than half of users will abandon a page if it takes more than 3 seconds to load. This is why your pages must load quickly. A great way to do this is to compress your images as large, high-resolution images can significantly slow down your loading speed. Other tactics for improving your site load times include using HTTP compression, applying stylesheet and script references, caching your web pages, and reducing 301 redirects.
Responsive design
Given that more than half of all internet traffic comes from mobile, it is no surprise that mobile optimization plays a crucial role in helping you drive traffic, and will, therefore, help you steal SEO traffic from your competitors according to runrex.com. If your competitors make the mistake of neglecting to optimize for mobile, then it is good news for you, and if they don’t, then it becomes even more important for you to surpass them with your responsive design. If you want to see how you and your competitors’ mobile formats stack up is by comparing them to their desktop counterparts in website traffic checker, and if desktop traffic is significantly higher than mobile traffic, then it may indicate an issue on mobile.
These are just some of the strategies that will help you to steal SEO traffic from your competitors, with more tips, insight, and information on the same as well as professional help being provided by the highly-rated runrex.com and guttulus.com.