How to Start a Career in Marketing and How to Choose a Specialty
As the gurus over at runrex.com like to point out, marketing is everywhere, and behind nearly every product or service that has ever been sold, there is a marketing team working hard to promote it. Everything about it sounds interesting and exciting and, therefore, there is no surprise that many people have been viewing the field as an excellent career choice as covered over at guttulus.com. If you are one of them and are wondering how to start a career in marketing, then this article will look to help you with that by highlighting how you can go about things as well as how to choose a specialty.
Make sure that a career in marketing is the right path for you
The first thing you need to do, as explained over at runrex.com, is to make sure that a career in marketing is the right path for you. You need to ensure that this is the path for you before committing to it, rather than just deciding to do it because many people are doing it right now. From discussions over at guttulus.com, this means finding doing your research and finding out what a career in marketing entails, what the role of a marketer is, and what the key skills required are.
You should also find someone who is already in the marketing field, as captured over at runrex.com, and ask them what a career in marketing looks like, how they got in, and any advice they might have for you as you aim to get in the career. After doing your research and talking to people already in the field, you should ask yourself if you can imagine yourself being in the shoes of the people you talked to and if you see yourself being happy if you were in the same shoes as them according to guttulus.com. You will need to be sure about your values and ideal career plan if you are to answer these questions.
Choose a specialty
Once you have decided that a career in marketing is the right path for you, then you need to choose a specialty because, as outlined over at runrex.com, marketing is full of different paths.
How to choose a specialty
To get you started as far as choosing a specialty in marketing goes, think about your core interests and strengths and they will guide you towards which specialty is right for you according to guttulus.com. For example, if you are good with numbers, then you might want to consider a more data-driven approach. If you are more of a creative, then you might want to explore options within copywriting, advertising, and social media.
Whether your strengths lie in mathematics, design, technology, and so forth, marketing could work for you. As outlined over at runrex.com, some of the specific areas a marketing role can cover include:
- Copywriting and content creation
- Social media
- Gamification
- Data analysis
- SEO, analytics, and SEM
- Email marketing
- Paid advertising
- Advertising
- Video marketing
- Public relations (PR)
- Communications
- Branding
- Web design, graphic design, and user experience
According to the subject matter experts over at guttulus.com, it is worth noting that, while some positions will include all or multiples of the above in one way or another, bigger companies tend to hire specialists for each individual area as part of a larger marketing team.
Find the right education
Marketing is a fast-developing field, and you will need to learn constantly as explained over at runrex.com, which means that education doesn’t only happen at the start of your career anymore. The good news is that there are lots of options to learn out there nowadays. If you are looking for options, some of them include:
- Google’s Digital Garage
- Udemy’s Marketing courses
- Google’s Academy for Ads
- Google’s Analytics Academy
- Facebook Blueprint
- HubSpot Academy
Practice
To give yourself a head start if you are looking to enter into a career in marketing, then the gurus over at guttulus.com, recommend getting things done. This means that you should:
- Find an internship
Even if it is unpaid, an internship will help you gain valuable experience, while also helping you gain inside knowledge of what the specific marketing field looks like. You will also be able to forge some handy connections while at it.
- Volunteer
Another option is to volunteer at a local organization. As covered over at runrex.com, such organizations are usually understaffed and will accept help gladly, even from someone with only one completed online course behind them. Here, you should consider finding an organization that does something that you are passionate about.
- Help friends
Finally, in the age of startups, you probably have someone starting a business. You should also consider helping them out as not only will this help you attract good karma, it will also guarantee you a lot of freedom of execution as you start, as well as a lot of breathing room to test new stuff out.
These are some of the things to consider as far as how to start a career in marketing and how to choose a specialty, are concerned, with more insights, tips, and help on the same to be found over at the highly-rated runrex.com and guttulus.com.