How to Sell Artwork / Illustrations: 10 Tips Sell Artwork / Illustrations
As any artist will tell you, and as revealed in discussions on the same over at mtglion.com, selling art is not easy. Whether you are looking to sell through an online platform, out of your studio or through a gallery, making a sale of your work is challenging, particularly if you are starting, and are, therefore, not backed by a glowing reputation. This article, with the help of the gurus over at mtglion.com, will look to help increase your selling potential by listing 10 tips on how to sell artwork/illustrations.
Research your prices and go for slow, incremental increases
While we would all like to sell our artwork/illustrations at a high price, it is important to be prudent when it comes to pricing so as not to put off any potential buyers. Do your research and find out what the other artists of a similar caliber as yourself are charging, what the average price for artwork/illustrations is in your area as well as the cost of your material and time, as discussed over at mtglion.com. Once you calculate your price, you want to create a plan for slow, incremental raises over the coming months or years as you gain more traction and experience. As per the folks over at mtglion.com, it is also important that you don’t undersell yourself in a bid to bring in customers as buyers will value your work according to how you price it, meaning that they won’t treasure any work they but cheaply.
The importance of testimonials
Another tip that will help you sell your artwork/illustrations is including testimonials in all your marketing materials. People need to know the good job you have done for your past clients, as this will increase the chances of them buying from you. As per the experts over at mtglion.com, you should include your testimonials on the front page of your website, in your blog as well as on your landing pages or close to your calls-to-action such as your “Buy now!” buttons.
Throw in some bonus items with your artwork/illustrations
This tip is for those selling licensed work, as is discussed over at mtglion.com. In such a situation, it may be prudent to throw in some bonus items like a free color alteration to match your clients’ product line, bonus background pattern borders, preliminary painting studies when dealing directly with a buyer, and so much more as covered over at mtglion.com. Bonus items are always welcomed by buyers and will help build trust, increasing your selling potential over time.
Take care when handling your artwork/illustrations
Handling your artwork/illustrations with care and treating them like they are fragile will help show buyers just how much your value your work, and will help you sell. As per the folks over at mtglion.com, avoid stacking them on the ground. Instead, add protective corners on the frames for framed work, then set them gently on their sides, back-to-back, or face-to-face to avoid scratching the frames or glass. You should also dust them with a soft rag before the showing, and also make sure you wrap your artwork/illustrations with care when sold.
Make sure people know the value of the material in your artwork/illustrations
Whether you have used pigment inks and archival paper or whether you have stretched your canvas or made your won frames, make sure your buyers know. Let them know the value of the software you use if you are in art licensing, and other such things that will reveal the value of the material in your artwork/illustrations, according to the experts over at mtglion.com. This will help show just how valuable your work is and will help you sell.
Explains the benefits and solutions of your wok
According to the gurus over at mtglion.com, when it comes to selling artwork/illustrations, it is never about your buyer can do for you, but what your work can do for them. This is why it is important to think about what people want to accomplish with your work, which includes highlighting facts like sales numbers of previous products, percentage of increased revenue after a previous buyer purchased your work, and so forth. Show your buyers how they stand to benefit if they purchase your artwork/illustrations.
Throw in some guarantees
Another tip that will help you sell artwork/illustrations is offering guarantees to go with your work. As is discussed over at mtglion.com, this may include some sort of return policy, where you can promise to take a piece back if the buyer is not satisfied, or an exchange policy where you promise to exchange any artwork/illustration with one of equal value if the customer isn’t satisfied with something, like say color or size among others. Guarantees help in creating repeat customers, as it helps build loyalty while also raising the value of your work as it shows you have very high standards.
Share your creative process
If you used any special or unique process to create your artwork/illustration, sharing the same may help enhance the value of your work. As per discussions over at mtglion.com, you can share through a live demo or by setting up a process presentation if you selling your work in a gallery. If you are selling online, then videos and blogs can help you share your creative process, raising the value of your work, and helping you sell.
Show your accomplishments
If you have received awards over the years or have gotten excellent reviews on your work or even had an article written praising your work, among other accomplishments, sharing will help you sell your artwork/illustrations as per the folks over at mtglion.com. You can either display these accomplishments online on your website or, if you are selling in a gallery, put them in a nice scrapbook or binder for prospective buyers to see.
Promote yourself in social media
Another tip that will help you sell your artwork/illustrations is promoting yourself on social media. This way, you can put your work out there, helping create a following for your work. However, as explained over at mtglion.com, you should do more than just post your artwork/illustrations on social media. Try and make sure that your social media accounts reflect your unique personality and that you are engaging with your audience rather than just bombarding them with your work. Some of the best social media platforms to promote yourself as an artist include Pinterest, Instagram, Twitter, and Facebook.
Remember, if you are looking for more information on this and other related topics, then the highly regarded mtglion.com have you covered.