How to Reach Out to Influencers in Houston Texas
Online influencers are respected and trusted voices that can help your services or products in front of an untapped audience. They usually have a huge following on all social channels such as SnapChat, Twitter, Facebook, and Instagram. When you connect with influencers in your niche, there are many benefits. However, reaching out can be tricky.
Reaching out to influencers need to be planned carefully and executed perfectly. It should center on “ask” and “offer” that is beneficial for both of you. Here are a few tips that we at RunRex have prepared on how to do the perfect outreach.
Establish a relationship
Once you have found the right influencer in your niche, the first thing you do is establish a relationship with some engagement.
Follow them on social media
Influencers will often be active on multiple online platforms. You need to find and follow them on social media for various reasons. Firstly, it will help you understand the type and style of posting content online. This will let you develop a common ground for engagement with them.
Secondly, it will help you determine when they are most active. Thus, you can find the right channel via which to establish your interest in them. Influencers care more about brands that have a genuine interest in them. They are not interested in cold calls from brands that do not take time to understand them.
Share their content
If you want to connect with the influencer, share a meaningful piece of their content on social media. This type of content can save you time in marketing. This will benefit the influencer while your audience will have something to check out on your page.
Make the first contact
Once there is already a relationship between you and the blogger, you can now try engaging them directly. First, start with social media and then reach out to them with a personalized email later.
Social media messages
When reaching out to influencers, you want to cast a wide net and keep it personal at the same time. Pick the social media site where they are most active and reach out to them. Ensure that the message has details of why you love the content they produce.
Remember that these messages need to be used to connect with influencers at the personal level. It will also lay the foundation of what could be a fruitful partnership in future. Ensure that the first messages are light to avoid sounding like spam.
Send a personalized email
After the social media message to the influencer, send them a personalized email introduction. In most cases, these influencers will have listed their email address where they would like you to contact them. Take time to check their personal profiles to find these details.
In the email, offer more details about yourself. Keep the email informal and avoid sounding salesy. Do not use a generic subject line that may be confused for spam. At this stage, do not make any specific offers or asks.
Come up with a reasonable offer
Once the influencer indicates that they may work with you, it is time to determine what offer you should make. This offer will depend on various factors. For instance, you can check the followers they have. If they have 50K followers, they will want a better offer than someone who has 5K followers.
Besides that, the offer will depend on what you want them to do for you. For instance, a simple shared link on social media will cost less than a full blog post and additional posts on all their social media sites. You should also consider what you would offer the influencer. For instance, if you run a restaurant, you can consider offering them a meal and asking them to bring a friend.
Communicate what you need and make a clear “Ask”
Once you determine what offer they deserve, be ready to come up with a good “Ask.” It is best for you to use an email so that there is clear correspondence. This way, there cannot be issues later with what the “offer” and “ask” was.
For instance, you can make it clear that for a dinner of two, you want a blog post, two posts on Instagram, and a mention on Twitter and Facebook. You can also specify within what period you expect this to happen. Any questions that you have should be resolved in this phase. Ensure that every detail is ironed out before you proceed.
Measure results and follow up
As with any marketing effort, ensure that you have a way to measure the success of your efforts. It is important to have a way to tack the collaboration with the influencer. Ensure the blogger has the right tracking and tagging elements to help you measure your efforts. If the collaboration was a success, nurture a relationship that you can use for future projects.
RunRex and Influencer Marketing
RunRex, under the leadership of Mr. Guo have managed to build a solid reputation in the online marketing world. As a result, they have numerous connections with influencers. If you work with them, they will utilize these connections to help grow traffic to your site. No matter what niche your product may be in, the RunRex team has an influencer for you.