How to Promote Your YouTube Channel and Get More Subscribers
Besides Google and Facebook, YouTube is the most visited site in the world with over 5 billion videos watched daily! From this angle, it makes sense that you would want your channel to enjoy a bigger slice of the traffic cake.
The blueprint for promoting your channel and getting more subscribers below will illuminate you on how best to approach the journey to get to your destination quicker.
Enhance your value proposition
It will not matter much if you dedicate yourself to promoting a channel if the proposition you actualize is inferior. No matter how capable any marketing juggernaut is, if the advertised wares are substandard, the undertaking is doomed.
Before you go on to promote your channel, consider if you bring value to the table. Is the content you produce something people want to see? Is it something they can learn from? Or are you after subscribers purely for the money and the fame?
Types of videos to focus on
For the highest possibility of success, focus only on two kinds of videos: educative and emotional. Educative videos should teach and solve a need; and emotional videos should move your audience. If you can manage to combine the two, offering educative material in an entertaining package, you will be better placed to rise to prominence.
Optimize your videos
Before you spend a penny promoting your channel, prudence demands that you first exploit the free tools that can move you towards your goal. One of the best ways of doing this is by ultra-optimizing your videos for maximum visibility.
You will be surprised to learn that a well optimized video with 2,000 views, will easily beat a poorly optimized video with over 10,000 views in search results. So, how should you optimize your videos?
See to it that the video’s title reflects what people are likely to input in the YouTube search box. The more your title is reflective of the likeliest and most popular search terms, the better. In the same vein, harness reflective meta tags, create a detailed description of the video and take advantage of closed captions and compelling thumbnails.
Share your content
Do not limit yourself to YouTube only – share your videos on social media and other relevant platforms. You can catalyze the first few views by inviting friends and family to watch, for instance. If you have the budget, do not shy away from sponsored promotion.
Have a website
To create a setting that will further maximize your returns, develop a focused site and interlink it with your channel such that the site’s traffic leads people to your channel and the channel’s traffic works in reverse, directing traffic to your website.
If the cost of building a website is a concern, take delight in the fact that there are numerous free web building tools and templates that you can utilize to birth a good looking site in no time. Hosting services are equally cheap, especially for small sites. Even if you opt for professional services which are preferable, you will enjoy pocket-friendly rates thanks to market saturation.
Use CTA’s
Ask people to subscribe and make sure you highlight the value to be gained by sticking around and watching your other videos. To do this, make videos on related subject matters such that when covering one topic, you can tie it to another topic that you have already made a video on. Hence, those who want to learn more will naturally seek out your other videos and feel more inspired to subscribe.
Leverage playlists and engagement
Develop keyword rich playlists on topics that you have covered in a series format and your search engine visibility will increase. Also, engage with your fans in all the platforms you are active in but most importantly, on YouTube. People who enjoy your video and your friendly disposition will advertise and promote your channel via word of mouth.
Collaborations
Work with more established YouTubers and get them to shout out your channel. It may be a little hard to get collaborations at the start, but if you keep at it and overcome the fear of rejection, opportunities will ultimately materialize.
Use influencers
The trick with influencers lies in identifying persons with a substantial fan base that have not yet gone entirely mainstream. Such people are always enthusiastic about monetizing their followership, and if you leverage shrewd negotiation, you can get an excellent deal, and even build a long-term win-win partnership. If an influencer’s followers are inclined towards your niche such as food, style, fitness, healthy eating, etc., that is even better.
Email marketing
If you have an email list, notify your followers when you upload new videos and play up how the video can help them. For those who stumble upon your channel through other means, use CTA’s to request them to leave their email addresses behind.
Growing a channel is quite some work, but knowing how to go about it significantly reduces the hassle. For more useful insights, explore ppchire.com and other instructive websites and channels.