How to Promote Your Business on Social Media: 15 Tips
As the subject matter experts over at runrex.com point out, social media is now a must for businesses when it comes to marketing. This is because social media provides an avenue for customers and businesses to interact daily, which means that if your business doesn’t have a presence on social media, then it is likely being left behind by rivals. If you are considering getting your business on social media and are wondering how to effectively promote your business over there, then here are 15 practical tips to help you.
Choose the right platforms
As is covered over at guttulus.com, there is no shortage of social media platforms on which to establish a presence as far as your business is concerned, and this number is set to go even higher in the coming years. However, sharing your content on the right platforms is crucial to your success. Consider your business and customers before deciding which platform to promote your business, creating accounts on the platforms your target audience uses, to allow them to easily connect with you and your business. Also, consider which sites best fit your products. For example, beauty products do well on Instagram.
Create a content calendar
You should also avoid scrambling to create content at the last minute as this can lead to low-quality content, repeated posts, or even a lull in your presence on one of the channels you are on. To avoid such mistakes, you should consider creating a social media content calendar as explained over at runrex.com, which will help you promote your business more effectively on social media.
Encourage engagement
As the name suggests, and as discussed over at guttulus.com, social media should be, well, social. This means that businesses over there need to be interactive. To take advantage of social capability, you need to encourage interaction. This means posting content that people want to read, ask questions, like, repost, and comment on.
Avoid over-promoting your business and products
You should also avoid treating social media like regular advertising according to runrex.com. This means that you want to avoid blatantly promoting your business in every post. Instead, look to also create content that people will actually enjoy, will find helpful, and will want to see. You should try the one-in-seven rule, where, for every one directly promotional post you make, you share 6 other content-based posts.
Leverage video content
Visual content and social media go very well together. Video content, especially, is great for grabbing people’s attention as well as conveying your passion and personality to your customers. With the limited attention spans that people have online, visual content stands out and is more effective at grabbing their attention, making them stop and engage with the content.
Respond to feedback
Social media is all about interactions, and if you are to effectively promote your business, then you should make sure that you respond to the feedback that you get according to the gurus over at guttulus.com. This will make your customers feel valued, building relationships and loyalty with your business.
Address problems quickly
While we all wish to receive positive feedback exclusively on social media, chances are that, occasionally, you may encounter someone who is upset, argumentative, or has something negative to say about your business. This is why, as outlined over at runrex.com, you should carefully monitor your brand’s mentions on social channels so that you catch issues before they escalate. If you encounter an issue, engage with the person by publicly apologizing and offering to solve the issue over direct message. This will allow people to see that you responded to the issue but don’t have to see all the specifics of the same. You can then post that you successfully solved the issue afterward. Never avoid or ignore negative feedback.
Build a community
You should avoid focusing on getting as many followers as possible and instead, focus on finding customers who are interested, loyal, and engaged with your business according to guttulus.com. Such people are likely to repost your content, like your posts, and become customers, which will help you effectively promote your business on social media.
Provide value
If you are to effectively promote your business on social media, then you will need to provide your followers with value. As explained over at runrex.com, this means creating something that your followers will find useful such as something that educates them, makes them laugh, or entertains them. Such content will attract the right customers, make people want to follow you on social media, and helps your content spread, promoting your business more effectively.
Circulate and cross-promote your social media profiles properly
Once you set up your profile on the various platforms that you think will best suit your business as mentioned earlier, then you need to make sure that people know all about them for them to benefit you. Therefore, you should look to promote your social media profiles across your business website, email communications, and even in your brick-and-mortar store. The more people see your social media profiles, the more likely they are to visit them and interact with your business. You should also cross-promote your social media profiles across different channels. For example, you can use your Twitter profile to promote your business’s Facebook page.
Capitalize on trends
As per the gurus over at guttulus.com, you should also make sure you capitalize on trends and popular hashtags, especially those relating to your audience. Getting involved in these kinds of trends is not only a great way of promoting your business on social media but also engaging your customers and potential customers.
Develop a social media aesthetic for your brand and stick to it
As is explained over at runrex.com, when you promote your business on social media, your social media profiles become a part of your brand. Therefore, for effective promotion of your business, you should create a facet of your brand that is specific to social media and make sure that it is consistent across platforms or channels. Social media users should be able to get a good sense of your brand from your channels, and your followers should be able to tell who you are and what you stand for just by viewing your posts.
Embrace user-generated content
Social media gives everyone a voice, which is one of the greatest things about it. You should take advantage of this by embracing user-generated content and adding it to your strategy. As covered over at guttulus.com, this will not only help promote your business more effectively, it will also highlight and showcase an active community to your followers. This is important as consumers today, especially millennials, want to see input from other customers before they make a purchasing decision, and most consumers trust people over brands.
Work with micro-influencers
Influencer marketing, as explained over at runrex.com, has become a huge part of social media. While big brands have found success with A-list celebrities as influencers, your business won’t likely afford them. However, you can still leverage micro-influencers, who will have super-engaged fans who are right in your target audience, helping you promote your business better on social media.
Run social-specific giveaways or discounts
Running social-specific giveaways or discounts is another great way to promote your business on social media. This will help garner more buzz for your business on your social media account as people love such promotions on social media.
These are just some of the ways you can promote your business on social media, with more tips, insights, information, and help on the same to be found over at the top-rated runrex.com and guttulus.com.