As if coding and designing a new website is not difficult enough, you have to endure the often scary and uncertain process of launching it. For many, the process of launching a website looks pretty straight forward requires nothing more than making an announcement. To a serious entrepreneur though, the process of launching can mean the difference between the business flopping and it thriving. A launch plan is very important because it helps create a ‘noise’ and an impact on day one that puts you way ahead of where you would be if you didn’t have a launch plan. It is very important therefore to try and launch your website with a bang.
To help further understand the entire website launching process, we talked to a long time professional in Tony Guo. Tony Guo is a web expert who has all the experience in this world to provide insightful tips on how to successfully launch a website. Here are 10 tips on how to successfully launch a website as provided by Tony Guo himself;
1. Quick Description of your website
When launching your website, you need to put together a description of what your website does. Assume you are pitching the website to potential investors. The first ten seconds should therefore be able to explain what the website is all about. Pick subtle words that sum up the contents and objective of the website.
2. Day one content
This is where you want to create the first impression and you want it to be as good as possible. The content that you want to be live on day one should therefore be as immaculate as possible. A few blog posts together with clear photos will do the trick. Create content that is likely to go viral and cause a buzz online. Take time and create the content yourself. Let it foreshadow of what your website and your business will be all about.
3. Expert round-up post
An expert round up post can help launch a website by answering some of the most commonly asked questions in the specific field. Such a post is made up of common questions and answers that you and other experts in the field have answered to help the audience understand the niche better.
4. Focus on the design of the website
Before the actual launch, you need to pay special attention to the design and layout of your website. The design and organization of your website will give the first impression to your first users. Make sure the elements in your web pages are organized well and that the web pages are responsive in mobile devices. You ideally want a website that is easy to navigate.
5. Teasers on social media
Before the actual launch of the website, you can create teasers of the website on your social media platforms and market it wildly. A short interesting video should do the trick. Share the video with your friends online and make people look forward to the actual launch of the website. Come the actual launching date, people will be ready and eager to see what your website holds for them.
6. Include a share page in your website
When you create and launch a brand new website, you want people to share it as widely as possible. Create a share page on your website that allows people to share it out easily.
7. Invite popular people and friends to the actual launch
When launching a website or a product, you want celebrities and your friends to be around you not just for support but for publicity as well. Social media celebrities and your friends can help popularise the launch by hyping it all over the platforms before the actual launch day. Come the launch day, their presence will go a long way in selling the website to the world.
8. Go live on facebook during the launch
If you don’t have enough funds to enable you broadcast the launch on local television, you can always use the locally available resources to broadcast the event live. By broadcasting the launch live, thousands of your friends will be aware of your new product and will want to try it out. Just make sure the launch is short quick and precise.
10. Market the launched website to the world now
Now that you have launched the website and it is functional, spend the first few weeks marketing it out to the world. Spend most of your time on social media platforms telling people how the website will be of use to them. Join online communities and post links to your website. If they find your content useful, they will stick around and you will have earned yourself traffic to kick-start your online ventures.
These are tips that Tony himself employed in his work and his success can be used as a testimony. Employ them in your work and you will realize a lot of success in your work.