How to Grow a YouTube Channel │13 Small YouTuber Problems
As a small YouTuber, you may have caught yourself wondering how the big channels did it. The dream of accumulating tens of thousands of followers may seem farfetched, and the task of getting there daunting; but take heart, things are not that hard – more so, if you can learn from the experiences of others.
Here are 13 small YouTuber problems that forerunners who have tackled the course have faced, and relevant solutions that will equip you with a handy cheat sheet to attain a resounding YouTube presence in record time.
The obscurity problem
You have made good informative videos, you have been consistent in uploading, but somehow, people do not seem to notice you. The issue could be your titling and meta tags. Use titles that people are likeliest to use as search terms, and when they do, your video will surface, and you will get the views.
The social proof issue
As a novice YouTuber, you may think that social proof is a big issue: where viewers opt for competitors’ videos over yours because they have more views – Yes! It is a problem, but not a big one because there is something very effective that you can do about it.
The trick lies in highly optimizing your videos. An ultra-optimized video with inferior viewership will outperform a less optimized video with a superior viewership in search engine rankings.
Going for too much too fast
Ambition is good, but if your target is growing your subscriber base from 1,000 to 20,000 in a few days or a week, you are setting yourself up for frustration. The truth is that even with the right tools, growing a channel takes time. Think of it like growing a plant – you can apply the best fertilizer to speed things up, but only to a point.
Acquiring subscribers
There is only one primary secret to growing your subscriber base, and it is increasing your viewership. There are no shortcuts. So, get to researching so that you develop content that appeals and solves a need. Coupled with expert optimization, your viewership will grow and consequently, your subscribers.
Converting views into subscriptions
It may be that you are getting significant views, but people are not subscribing. The key to transforming views into more subscriptions is capitalizing on CTA’s that are well integrated into your content. Look at how the leading channels in your niche do it, and you will get a clearer idea on how to go about it.
Keeping subscribers
Subscribers hang around because they anticipate you will continue to offer value and quality that will entertain or solve their problems. If your videos diminish in entertainment, content, charm, or production quality, particularly over an extended period, you will start losing subscribers. Maintain the high standards!
Get external traffic
YouTube traffic is typically enough, but you can do more to rapidly increase your channel’s growth rate. Promote your videos on Twitter, forums, your blog, Facebook and any other relevant place where people are likely to be interested. In short, get your video before as many likely-to-be-interested eyeballs as possible.
Getting inspiration
Inspiration is a big concern for anyone in the media or artistic industry, and it is a problem you will continually face as a YouTuber. Sadly, there is no all-encompassing solution. All you can do to increase your chances of getting inspiration is elevating your level of exposure. Read voraciously, stay connected to online communities, watch quality content, research, and always keep an eye out.
Monetizing your channel
All that work into growing a channel and no money to show for it can puncture your morale. Monetize early, and the returns will give you the strength to keep on going. Do not worry about people being turned off by ads – most have come round to accepting ads as a part of the YouTube experience.
Diversifying monetizing streams
Selling ads only may not suffice in getting you to break-even, and earn extra. As a hack, look for other ways of expanding income streams early on that fit with your channel’s agenda. It could be video sponsorship, becoming an influencer, product reveals and mentions, big ups, etc.
Producing great videos on a budget
At the outset, it is unlikely that you will have the outlay to spend heavy on production. The size of your budget, however, should not impact content quality. Use cheap and easily accessible tools such as Windows Movie Maker, Da Vinci Resolve, Cyber link Power Director, etc. For equipment, you can even use a smartphone with good video capabilities.
Feeling like a failure
In comparison to more prominent YouTubers, your video getting 100 or 200 views may seem underwhelming and leave you downcast and feeling like a failure. This need not be the case. First, focus on your journey and remember that everyone began somewhere. Then, imagine giving a speech in a room with 100 or 200 people, and you will reset your mentality by realizing that 100 people are, in fact, many people.
Getting collaborations
Getting others higher in the food chain to work with you may be quite a challenge. However, that should not worry you because such partnerships, while they can really help, are not make or break. You can climb the ladder just fine by yourself with a little more effort, strategy, and the right information as has been shared above.
To recap, as long as you offer quality with consistency and leverage optimization, you will scale the heights. Keep in mind the role of patience, and find comfort in knowing that the numbers will increase if you do not quit. Above all, continually seek to learn more on how you can improve your channel and in that regard, exploit informative sites like ppchire.com.