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How to Get Your First 100 Followers on Instagram?
Many people have gravitated to social media and the various social media platforms to connect with people both personally and professionally. Some have jumped on the bandwagon sooner than others and have reaped the benefits as a result of it. These early adapters have taken the time to learn the ins and outs of these platforms, as well as the importance of building a strong following. There are also those who have not quite gravitated to social media worlds so easily. Not only have these late bloomers not quite adapted to it, but, most don’t understand the importance of it, building a following or even how to launch and maintain it.
Take Instagram for example; it is an online platform that allows users to share photos and videos as well as participate in social networking services that can be shared on a public or a private level via an app. If you’ve already explored the world of Instagram but are struggling with building a following, then this article is for you. It touches on some not so obvious secrets that can help you strategically build and maintain the following that you’ve always hoped for.
First of all, building a following and becoming popular on Instagram is more of a give-and-take situation, as opposed to taking an independent approach. And it’s about establishing and building relationships during the process.
The following is a step-by-step strategic points that includes some of the key areas indicated below.
1.Setting Up Profiles That Make a Difference
Your profile should be niche driven and consistent with your area of interest, or with your product or service that is being offered so that you can stand out and be found by potential followers who share the same interest. Careful thought and an adequate amount of time should put into developing your bio and profile.
2. Goal Setting
Before you began getting set up on Instagram, you should first determine what it is that you want to accomplish. It can be used for a variety of purposes, such as providing more exposure to your brand, reaching a wider audience, having a voice in the industry that you serve, or just to interact with others who share similar interests.
3. Create Memorable, Professional Usernames
When deciding on a username, it should not just be aimlessly and randomly selected, but, it should be as unique as it professional. Also, creating usernames that are free of special characters makes it easier to remember and for people to find you. If your username is too complicated, then it will be too complicated for people to find you.
4. Profile Image: Headshot vs a Logo?
You may not think twice about the kind of photo you should use for your profile image, but it’s an important issue to consider. You have the option of using a logo or a professional photo. As you are deciding on this area, you may want to consider the fact that your audience will feel much more comfortable knowing that they’re connecting with a real human being rather than a logo. Using a logo in and of itself is great for branding, but on the Instagram platform, users would rather know who they are dealing with, whereby they can see the face behind the profile.
5. Putting Careful Thought Into Choosing Your Title
When writing out your bio for Instagram, it sometimes can be a bit challenging when you only have around 147 characters or less. What that suggests is that only the most important words should be used – who you are, what you do, where you’re located and why you do what you do – all in a short, concise format to create a condensed description of your interest, product or service.
If you are multi-talented and offer multiple services or have multi interest, use the more dominate one in your title.
6. Create Effective Links
Since only one link is allowed with each account on Instagram, it’s very important that it leads your audience to a very effective landing page, which should be tied to your main reason for becoming an Instagram user in the first place.
7. Be Consistent
The heading in your title and your description suggest to your audience exactly what they should be expecting by following you and clicking on your link. One sure way to build a following is to meet those expectations, which shows that you’re true to your core area of interest and that you’re worth being followed. However, if your heading indicates that you enjoy baking and selling desserts, yet the majority of your images are about main dishes, you’ll likely lose many of your followers who signed up for – and were expecting content about baking and desserts. These unhappy followers will likely not trust you enough to follow you again.
8. Communicate With Your Audience
Each time you post an image, add a meaningful description that further connects your community to your work. Also, always respond to comments and post made by members within your community.
9. Allow Your followers to Be Your Compass
Your followers allow you to gauge what’s working well and what isn’t. If you watch closely, you’ll be able notice what the hot topics are and which ones get very little responses. Using this process allows your followers to become your compass with respect to determining which direction you should take as you continue to add more content to your platform.
10. The Importance of Reciprocation
Since the initial use of social media platforms is to establish a community, it’s important to continue to maintain that element of the Instagram platform as well. It should never be one sided, but conversations that are reciprocated and engaging.
Overall, building a following requires basic social media etiquette. Just like in normal face-to-face communities, its rude to ignore someone who is speaking to you which is true for the online community as well. It’s rude to ignore someone’s post who is trying connect with you based on a shared interest based on previous posts.