YouTube is among one of the most visited pages on the internet. Receiving millions of new users every single day, it literally is a gold mine for internet marketers. The only problem with Youtube is the amount of competition that you face every single time you upload a video. There are over 100 hours of video that are uploaded to Youtube every single minute and all these are looking for views from users. There is therefore a very large deluge of content you have to compete with on Youtube for views. The big question therefore is how do you get more people to view your Youtube views? How do you get people to view your videos instead of the million others available?
We talked to one of the most prolific Youtube Vloggers and SEO expert on how to drive traffic to your Youtube videos. Tony Guo is one of the most successful bloggers and SEO experts and has been in the industry long enough to know the secrets and tweaks to successful blogging and Youtubing. Here are 10 tips on how to get more traffic to your Youtube channel as provided by Tony Guo;
1. Title of the video
This is where it all begins. The title of your video plays a vital role in ensuring that you get a fair number of views. When people search for videos online, they will type in certain phrases and these are the phrases that you should include in the title of your video. A good title should capture what you video is about and should be a title that is likely to be typed into the Youtube search box by users.
2. Create very long and detailed descriptions
The fact that Google and Youtube has no algorithm that lets it understand what your videos are all about, means that they heavily depend on the text surrounding the video to understand the topic of your video. When you give your video a scanty description therefore, Youtube has very little information on what your video is about. Provide a long and detailed description of your video with the right keywords.
3. Upload a transcript of your video
In relation to the above mentioned point, it is wise to provide a transcript of your video to Youtube just to give Youtube more information on what your video is all about. A transcript will be interpreted quickly and if it has enough keywords, it will be among the first options every time a user searches for the keywords contained in the video.
4. Add a custom thumbnail
The thumbnail attached to your video plays a very vital role in attracting attention to your video. Grab a great and captivating thumbnail that can make viewers want to view your video. Edit an image and make it as good as you possibly can, add some text to and you will be good to go. Thumbnails affect the number of views significantly.
5. Subscribe button
The call to action for all Youtube videos should be the subscribe button. Although Youtube provides every channel with a Subscribe button, it is up to you the video owner to encourage the viewers to subscribe to the channel to receive more videos. The best time to ask them to subscribe is to do so a few seconds before the video comes to an end. The more subscribers your channel has, the more traffic your videos are likely to get.
6. Add links to your videos on your website
The other way you can use to drive more traffic is to post links to your videos on your blog and website. Ideally, you can include short explainer videos on your blogs and add related content to the video. When people watch the short videos, you will be getting more views.
7. Add a subscribe watermark on all your videos
In video programming lets you add a custom branded watermark to all your videos. When people click on the watermark, they will automatically be subscribed to your channel or watch the next video. It is easy to set up and will help increase traffic to your page.
8. Get more views from online forums
Forums like LinkedIn and Quora are a great place to funnel traffic from. All you need to do is to join these communities and become an active participant. Once in a while, drop links to your videos and you will realize an increase in the number of views especially if your videos are awesome.
9. Embed videos to your social media pages
Use your social media platforms to get even more views on Youtube. Share links to facebook, Twitter and Instagram and snippets of the videos. Your friends will soon be watching your videos and sharing them widely.
10. Create good high quality and informative videos
These is the most important factor of all. Even if you implemented all of the aforementioned tips and all your videos are whack, you will never get as many views. Use a good quality camera when creating your videos and make sure the content is top notch. People will willingly subscribe to your channel and even share the links with their friends. Focus on the quality of the content and you will get millions of views monthly.