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Customer acquisition is a target for many businesses and it is usually the biggest step that has to be made to encourage scaling. Strategies for getting the customers however differ and it is in this setting that identifying the best approach serves as a crucial factor to capture. When trying to get customers using social media, internet and email marketing, the idea is to always find the point of contact that will make the most impact. 10 tips to consider for the 3 platforms include:
Social Media
Social media is one of the biggest platforms of the digital era and it serves as a crucial input when it comes to digital advertising. The strategies to adopt with social media include:
Use Hashtags
Hashtags are the new day catchphrases since they denote the conversation pathway. Using hashtags ensures that the target audience can be part of the conversation and that they can easily find the drift when it is a product or service involved. This ease of access is what builds the aspect of customer acquisition since prospective clients are exposed and given insight.
Structure Online Only Campaigns
Social media is a powerful tool when it comes to advertising since millions utilize the select platforms at any given time which means the target audience is quite significant. Structuring online only campaigns that target a specific niche is an influential way of getting new customers. Online only campaigns run on social media attract prospective clients by pulling them towards the select platforms and allowing them to have a unique experience which is what most online users crave.
Target Influencers
The best way to capture new customers using social media is to use the influencers. Influencers are able to impact how the target audience takes to new perspectives and ideas and thus they offer the best strategy for getting access to the select niche of individuals. Influencers are able to reach the niche target audience seamlessly and convince them of the quality and usability of a product or service which is a major step towards acquiring a customer.
Structure Social Clubs and VIP Programs
Social media can be used to effectively get new customers through the use of social clubs and structuring VIP programs that attend to the select customers. With many individuals in the digital era needing the special factor when traversing the internet, social clubs and VIP platforms attract new clients seamlessly with the promise of unique and exclusive treatment and attention. A social following where a member of a select social club or VIP base gets a gift card for use on the next order or gets exclusive content is one way to set things in motion.
Internet
The internet is a vast universe that houses many individuals and taking advantage of their presence is what can lead to getting new customers. The internet can be used in the following ways to attract new clients.
Affiliate Marketing
The internet is the best platform to structure affiliate marketing since it has millions of users at any given moment. Using the existing customers, it is possible to influence the target market to conform through affiliate marketing which attracts new customers thereby allowing the business to scale.
Targeted Content
Targeted content is among the top strategies for acquiring new customers. This is because targeted content speaks to the select niche of individuals and in this, it improves engagement between prospective clients and the business.
Create Shareable Elements
The best way to utilize the internet in getting new customers is through creating shareable elements. This is because they have a major pull especially when it comes to growing customer relations. Shareable elements are very popular and effective since they ensure more people get to experience what is on offer and hence end up getting more value.
Structure Referral Programs
With the internet having a huge presence, visibility is key and it is the factor that has to be maximized upon. Structuring referral programs is one way of ensuring the internet is used to get new customers since it is a process that allows existing clients to pull the prospective clients towards the business.
Email Marketing
Email marketing is one of the standout strategies for digital marketing and its influence comes about owing to the fact that it is a stable mode of communication for many individuals and businesses. Email marketing can be used in the following ways to influence the acquisition of new customers.
Create Reward Program
Creating a reward program in email marketing offers a way of getting new customers since the recipient of the email can be offered links and codes that will discounted purchases. In building loyalty, the recipient of the emails can be offered coupons for next purchases.
Use Targeted Images
Images of products become the first aspects email recipients notice when an email comes in and this can be used to target specific profiled clients. Since you can be sure that the target individual will view the image even if they do not open the email, it becomes an effective way of getting them as a customer.