How to Get a SEO Job in 2022
You don’t need a Google certification to land an SEO job in 2022, but you do need to know how SEO works. To really excel in digital marketing, though, it helps to have an extensive background in multiple aspects of digital marketing—from A/B testing and landing page optimization to social media advertising and analytics. Look for an internship with a company that specializes in multiple areas of digital marketing. Not only will you gain exposure to more tools, but it will help you learn about how different methods work together. It also never hurts if they happen to be clients of your school’s career services office.
To make sure you’re in line to be an SEO specialist when it’s time to start looking for work, gain experience with web design and content management. Learn how search engines like Google work, too; it can be helpful in making sure your site doesn’t get penalized by Google in search results. Consider doing freelance or side jobs that use SEO principles. Online courses are another great way to learn about SEO; sites like Udemy and Khan Academy offer video courses on everything from keyword research to site organization. If you want formal training, consider a master’s degree at a college or university with a digital media program.
The job market is always changing, but getting a job in search engine optimization is relatively constant. If you’re trying to get into SEO in 2022, you’ll need to learn how to work with two of Google’s biggest programs: AdWords and Analytics. They represent massive opportunities for businesses that know how to use them well. If you can show that you have good knowledge of these platforms, then you might just become one of them! Stay up-to-date on everything SEO through sites like Search Engine Journal and Moz—then demonstrate your expertise by applying for positions at top companies across San Francisco or Boston .
Hopefully you’ve finished your technical and soft skills training and you’re now ready to look for a job. Look no further than LinkedIn or Indeed. Search ads for keywords like SEO or data scientist and take note of who’s working at these companies, what their titles are, and what they do day-to-day. Now, figure out how you can be that person three years from now—by continuing to learn new skills on nights and weekends—and make a note of those aspirations. You don’t need to know exactly how you’ll achieve these goals (although it’s smart to spend some time thinking about it), but having a goal will help ensure you stay on track with your career as opportunities come up along the way.
Successful candidates for SEO positions should have at least a bachelor’s degree, and many employers prefer candidates with an advanced degree such as a master’s in information science or computer science. Employers generally seek out those with leadership qualities and excellent communication skills. Successful candidates must also be self-starters who can manage multiple projects and meet deadlines. Employers generally prefer those who have some experience working on search engine optimization, either as a freelancer or within another company that uses SEO to attract customers. Positions often require expertise in various tools used for SEO, including H1 header tags, meta tags, META descriptions and keyword analysis software.