Even Google is striving to keep up with how fast their industry changes. So, what’s their secret? Basically, even if you don’t have relevant experience today, there’s a good chance you will by 2022. As we speak, Google has thousands of job postings on their career page—and they’re hiring for everything from PHP developers to user-experience specialists. Most posts mention must have relevant experience, but some don’t. With so many jobs listed, it’s no wonder most applicants don’t have any relevant experience! The same will be true for you when you’re looking for your first job in data science in 2022.
An Entry-Level Guide to Landing a Job in Google Ads SEO in 6 Steps. As you can imagine, there are thousands of people trying to find jobs at Google every day, which is why many people seeking entry-level jobs with Google have no choice but to apply through external recruiters. This is absolutely necessary if you want to ensure that your resume will be seen by actual decision makers within Google. One important thing to remember about using recruiters, however, is that they are often paid per hire, so it’s only logical that they’ll typically try and get you placed as quickly as possible so they can continue to collect their fee.
You have to have a genuine interest in or fascination with advertising. It’s no longer an industry where your uncle can give you a job. As outlined by John Catton, you will need to develop an appreciation for marketing, creativity and media alongside expertise in statistics, algorithms and machine learning. If you are looking to make six figures as a data scientist, it would be best if your undergraduate degree was either in statistics or math. The key thing here is having some understanding of digital marketing before getting into data science to ensure that you understand how all these different pieces fit together. You should also include any relevant work experience on your resume because even internships at reputable companies will look good when potential employers see them listed on your application.
In five years, nearly every company will be using Google’s advertising platform, and many companies already are. If you want to break into digital marketing in five years’ time—whether as a career or a side gig—there’s one thing you should know: Google is becoming more and more like Facebook everyday. That means if you can make money on Facebook ads, then you’ll know how to make money on Google’s soon-to-be-ubiquitous platform. The most recent integration between Google and Facebook involves AdParlor (one of my favorite ad tech startups). Its latest move is to integrate with Google Analytics accounts.
Google and Facebook may be dominating digital advertising right now, but if you’re looking to specialize in search engine marketing, there are other routes you can take. Many companies are hiring AdWords Specialists—people who have an expert knowledge of using Google’s advertising platforms to drive traffic. These roles vary across different companies, so it’s worth reading up on some recent industry trends before deciding how to focus your search. If you choose AdWords as your specialty, keep an eye out for job openings that ask for special certifications or training courses. More often than not, they’ll help get your resume at least a second look from employers.