How to Do SEO Content Writing?
How to Do SEO Content Writing?
Writing SEO friendly articles is quite different from writing normal articles. The algorithms used by Search engines insist on high standards for any article that you want to rank highly in the results. There was a time when all you had to do was fix a few keywords without worrying about the quality. However, that has changed a lot. Here are some tips you should keep in mind.
1. Have good length
If you want an article to be optimal, you must ensure that it is not too long or too short. Thus, your article should typically be 400 to 700 words. If it is less than that, the search engines may view it to be lacking adequate information.
2. Have a central theme to your text
For an SEO article to be of good quality, it should concentrate on one topic at a time. If you write on a broad topic, you may lose traffic, which will increase your bounce rate. Eventually, it will have a negative effect on your ranking.
3. Ensure that you have a structure
SEO articles should not be written without subheadings. They help to make the article easy to scan by readers. Ensure that you use meaningful subheadings and not simply generic terms. They help readers to see if the article contains relevant information.
4. Use paragraphs the right way
Do not simply write paragraphs for the sake of it. The paragraphs should contain meaningful information. Ideally, each paragraph should contain the main idea without being verbose.
5. Signal words
Signal words are words such as ‘firstly, ’ ‘secondly,’ and ‘finally.’ These words help the reader to know when a new idea is about to begin or when the ideas are about to end. Make generous use of these signal words.
6. Ask other people to read your post
Before you post an article, send to a friend who fits within the demographic of those you are targeting. Ask them what they think about the work. If they like it, proceed to publish it. If the idea seems unclear, go ahead and rewrite the work.
7. Link to past content
If you posted content related to the topic in the past, you should provide a link to it. It helps to show that you are an authority on the subject. Your reader might have an interest in those post too, which could boost your ranking.
8. Add content often
Writing new articles often is the only way to maintain a good ranking in SEO. However, you should ensure that your content is added at fixed intervals. That way, your readers can know when to anticipate your next post.
9. Use Plugins
There are numerous plugins for SEO that can assist you to come up with content that is SEO friendly. These plugins can help you come up with the meta title for your article.
10. Watch Out for Keyword Density
Although the keyword should feature prominently in your article, be careful not to overuse it. For instance, the keyword usage should be proportional to the length of your article. If you overuse it, your article may be marked as spam by search engines.
11. Ensure that your article has a good flow
It is not enough to write content for your articles. You must also ensure that your ideas flow logically. Otherwise, readers might skip your articles. Each article should have an introduction, a body, and a conclusion.
12. Use simple language
An SEO article should never be written using complex English. It should be readable by people of all ages and education understanding. Complex articles tend to cause a high bounce rate.
13. Ensure that people care about the topic
You need to talk about topics in your field that people want to hear about. Do not simply write about a topic because it is related to your field. Ensure that the information you provide is in demand.
14. Make your work aesthetically pleasing
That means you have to avoid writing super long paragraphs. Besides that, you must ensure that the subheadings are not too long. Ideally, they should never exceed 10 words.
15. Use numbers in your headlines
Statistics show that numbers are a great way to attract clicks for your content. If you can, it is advisable to use odd numbers as they get more clicks.
16. Choose your font carefully
The right type of font can really attract people to your content. However, you should be careful about using more than two types of font on any article. It tends to make your content look spammy.
17. Use the language of your readers
If you are trying to captivate your traffic, it is important that you use words that resonate with them. Sometimes, you may even have to use slang, which they speak in their circles. That way, they will find your content relatable.
18. Add pics
Content that incorporates visuals usually gets more clicks than other types of content. The visuals should be used in such a way that they offer information. The result is that it reduces the bounce rate from the site.