How much do SEO specialists make a year in Houston Texas?
How much do SEO specialists make a year in Houston Texas?
SEO specialists are a great resource to the digital marketing world mainly because they are responsible for streamlining the industry through their effective strategies. The key responsibilities of SEO specialists include the analyzing, review and implementation of changes to websites in order to attract traffic with a unique angle on optimizing the websites for the search engines. Renowned platforms including runrex.com detail the work of SEO specialists as revolving around improving page rank and wholesomely improving volume and quality of the web traffic.
Reviewing the salary structure
SEO specialists in Houston, Texas make an average of $53,645 a year which is a figure that is in line with the national average. Houston being a hub of digital advancement and marketing, it makes sense that the specialists within the industry are given a package that meets the national average. There are a number of roles under the umbrella of SEO specialists and they all have distinguishable remuneration scales. SEO professionals make an average of $53,000, SEO Analysts $55,000 while SEO managers come in at $64,000. The salary structure is however impacted by the level of experience that the SEO specialist has among other factors.
Job description of SEO specialists
The job description that SEO specialists have also determines the remuneration package they receive and this is a factor that has to be considered extensively. When reviewing the roles that SEO specialists have to take up and deliver upon, here is a list of the responsibilities as captured on bitgale.com.
Develop and implement SEO strategies
SEO specialists have to have the creative background that allows them to develop and implement SEO strategies. The state of mind and awareness to design and develop the wining strategies are factors that a specialist has to show if they are to have the upper hand in negotiating a higher package.
Improving online visibility
The chief role of SEO specialists is set on improving the online visibility that a business or website has. The available strategies being used have to be improved and customized to achieve greater success on the online platform.
Monitor search results
The search results on the SERPs are a clear starting point for SEO specialists as they represent what the position is and the improvement needed. SEO specialists are therefore charged with finding the best strategies to improve the bottom-line.
Keyword research and adoption
SEO is all about keyword orientation ad adoption and this is where SEO specialists have to show their prowess. SEO specialists have to have the capacity to identify and include the appropriate keywords including the meta tags and heading tags to provide a wholesome online experience for the target audience.
Design website content
Website content influences ranking and this is a core duty that SEO specialists have to concentrate on. In building website content, cross-linking comes to the picture in terms of impacting the user experience and overall management of the traffic that a website receives.
Skills SEO specialists need
Angled search strategies
SEO specialists have to capture image and video search parameters that are tuned to be in line with what the target audience expects. Local search also needs to be a factor that is brought on board as it is what will influence targeting.
SEO analysis
Analyzing and communicating the SEO results is a core mandate that SEO specialists must satisfy. This includes conducting analysis using the analytical prowess that enables one to decipher what needs to be done from the data available.
Campaign management
SEO specialists must exhibit the technical ability needed to manage campaigns including researching, tracking, analyzing and reporting. SEO specialists have to bring forth proven SEO skills in managing the campaigns which in turn ensues the implementation of set objectives with the target goals in focus. In marketing campaign management, flexibility and an inquisitive mind are great assets and they make for what SEO specialists must exhibit.
Competence in structuring Ad copy
Writing content and Ad copies are skills that SEO specialists must carry if success in search engine optimization is to be achieved. One has to show experience in combining phrases and keywords to come up with content that will not only bring in traffic but also direct the same through the conversion funnel. An SEO specialist has to have the skillset needed to anticipate what the target audience will go for and thus adjust the public relation angle to ensure the intended message is delivered.
Genuine interest in SEO
SEO specialists have to carry a genuine interest in SEO including a deep understanding of HTML, PHP and JavaScript among other elements that drive the presentations on the online platform.
Roles of SEO specialists
Content strategy stands among the most important roles SEO specialists have to fulfill. The content strategy process involves keyword discovery, strategy and checking of search terms which is a process that results in technical recommendations for the campaign. SEO specialists also have to check the competitor SEO and monitor performance which will inform the conversion methods that need to be adopted.
