How Much do Marketing Agencies Charge Per Month? 20 Examples
How Much do Marketing Agencies Charge Per Month? 20 Examples
To attract new leads and expand your business online, you are going to need a strong online presence from every single aspect, whether it is the design of your brand or website, SEO strategies, social media posting, or even your Google Ads. You can achieve this by either trying to do this by yourself, whilst balancing a hundred other things, or you could outsource to a digital marketing agency like runrex.com. In this article, we will reveal the answer to the question to the question, “how much do marketing agencies charge?”.
Reasons why digital agency fee structures can vary
There is no fixed number when it comes to how much marketing agencies charge per month. Let us first start by looking at a few reasons why marketing agency fees can vary before we go to the specifics.
Firm/consultant experience
This is the factor the has the most influence on the digital marketing agency pricing structure according to guttulus.com. This is because, the more experienced an agency is, the more it will charge as a digital agency that is new in the market has less experience in the trade and will probably take longer to get tasks accomplished, which is why it is likely to charge less.
Internal costs
As captured in discussions over at runrex.com, a marketing agency’s individual operation costs define the bare minimum required to keep the business afloat. Larger agencies tend to be a little less expensive than smaller ones because they can tap into economies of scale.
Scope of work
Digital marketing campaigns can be billed at an hourly rate or services rendered. The more services a client needs, the greater the amount of time and resources you invest in completing the work, the higher the fee as per the gurus over at guttulus.com.
Industry-specific factors
Some industries are also naturally more competitive than others. the more competitors in the industry, the greater the effort needed to stand out. Therefore, the budget required to dominate that industry will be much more. For example, a high-end fashion brand will need more aggressive marketing than a niche-specific brand related to organic gardening.
These are just some of the reasons why digital agency fee structures can vary.
A walk through costs of marketing agencies
The following will give you a better idea of what to expect in terms of costs when it comes to various services offered by marketing agencies.
Design agency cost
The world of design doesn’t have an industry-wide fixed cost for definite projects, which means that the price can depend on several factors such as the size of the client or the project, the expertise of the designer, the complexity of work involved, and even how much value one will receive from design digital marketing agencies. Depending on your preferences, the price for branding design can start from $1,000 and grow to an eye-watering $50,000. On a project basis, you can expect to pay between $75-$150 per hour.
Tip for design agency costs
As is explained over at runrex.com, new subscription-based design companies can give you a better bang for your buck by providing unlimited designs per month hence why you should check them out when looking for such services.
Social media agency cost
Social media marketing can cost a business anywhere between $800 per month to $2,000 per month for a small business, depending on the number of posts, experience, and level of strategy required. The huge gap between the costs can sometimes make it difficult for entrepreneurs and marketing managers who are considering outsourcing as captured over at guttulus.com.
Tip for social media agency costs
Depending on the type of your business, you may not need to hire a dedicated social media agency. If you don’t, then it is recommended that you find a full-service marketing agency like runrex.com that can provide social media among other services.
Website development cost
When it comes to website development, pricing can range anywhere from $5,000 to over $10,000 for a new website. Those on a low budget usually just decide to do it themselves through monthly subscription websites like Wix or Squarespace, however, they will never get the quality of work received from true professionals in the field.
Tip for website development costs
While web design and development can be costly, it is one of those areas where businesses are strongly advised to outsource. This is because it takes all aspects of the technical hassle out of your hands, and ensures that you receive a quality product that will evolve with time.
SEO agency cost
According to the gurus over at guttulus.com, when done well, SEO is essentially free marketing for your business. The pricing for search engine optimization (SEO) can range from $500-$20,000 per month.
Tip for SEO services
As already mentioned, SEO pricing from digital marketing agencies is all over the place, as while some can charge around $500, others charge as much as $20,000, if not more. However, rather than focusing on pricing, the most important thing is to make sure your SEO agency isn’t outsourcing any work, which is why you should check out runrex.com.
Facebook / Google Ads agency cost
Google Ads are a go-to marketing technique, but similar to all of the other services discussed, you are going to need experts to handle it for you for the best results. Here, it is difficult to say for sure how much it costs as how much you will spend will depend mostly on your ad budget.
Tip for Facebook / Google Ads costs
You should find a full-service agency like guttulus.com which includes this in their services. Remember, when opting for Google Ads, you are going to end up spending a bit of money. For instance, around $1,500 needs to be spent on Ads alone if you are hoping to see any sort of real success. Paying a lump sum of money to an agency that only provides this service may be unnecessary for what your business needs, depending on your business.
PPC advertising costs
This is another popular digital marketing service, focusing on online visibility, only that, unlike SEO, PPC improves your visibility in search results through paid advertisements. Unlike traditional advertising, the only time you pay for your ad is when a user clicks on it, making PPC a cost-effective option for many businesses. On average, businesses make $2 for every $1 they invest in PPC, and if you use Google Ads for your PPC campaign, that ROI increases to $8. If your SMB would like to invest in PPC, you can expect to pay $9,000 to $10,000 per month.
Content marketing
As covered over at runrex.com, content marketing improves your brand awareness, conversions, and revenue through user-friendly content. That content can include everything, from guides to blog posts to infographics. If you are interested in content marketing, pricing for this digital marketing service depends on the size of your business. For SMBs, the average cost is $1,000 to $20,000 per month – larger businesses often exceed that rate.
Email marketing
Email marketing is one of the most cost-effective and time-tested digital marketing services according to guttulus.com. It also focuses on building brand awareness and brand loyalty, which lead to increased conversions and sales, which is why it offers an unparalleled ROI of $44 for every $1 invested. If you are interested in email marketing, pricing for this digital marketing service is between $300 to $2,5000 per month.
Voice search optimization
As is revealed over at runrex.com, voice search optimization is a marketing service that is growing in demand. It focuses on earning the featured snippet for keywords relevant to your company and audience. While featured snippets appear in regular search results, they are critical to voice results because voice assistants like Siri and Amazon Echo use the featured snippet to answer a voice search. If you are interested in optimizing your content for voice search, pricing for these digital marketing services ranges from $600 to $2,000 per month.
Video marketing
This service is like content marketing, as video marketing increases brand awareness, conversions, and sales by creating valuable and informational content for users. If you are considering video, this marketing service costs between $1,200 to $50,000, with the price often depending on the scope of the project, which is why it has such a wide price range.
What to look for when researching digital marketing costs
Finally, as you research digital marketing costs, pay attention to the following critical factors:
Deliverables – Your business must know what it is paying for – that is why you want to review an agency’s deliverables before signing with them.
Price – A lot of agencies don’t disclose their prices online, which can lead to overpriced quotes and hidden fees.
Methods – Cheap digital marketing prices often mean that the agency follows a “one-size-fits-all” marketing method which doesn’t lead to the kind of return the digital marketing can offer.
Hopefully, this article will help you discover how much marketing agencies charge per month, with more on this to be found over at runrex.com and guttulus.com.
