How Millennials Are Changing The World By Partying
Music and alcohol have always been used as social lubricants to help people interact. People bunch up in clubs and at events to enjoy themselves in a night of pleasure. Regarding generations, each one has always managed to leave behind their unique music and culture. They always have their own arty, fashion and literary direction. Here at http://bitgale.com/, we would like to help you understand how millennials have changed the world through partying.
People have been evolving socially, emotionally, and psychologically. It has permeated into the social scene as well. The horizons have broadened, and their inhibitions have been released. The generation to thank for this lavish nightlife and lack of modesty are the millennials. Their general annoyance with anything constrained forbidden and constrained has brought about a form of freedom not seen before. This generation has also been responsible for sexual freedom as well.
The millennials are kids of the hippies, as they were known back then. They were there during the recession of the early 2000s and some disastrous events in the US. This generation has experienced the social and cultural fall down of the US that has followed some of the disturbing events in the US.
One area they have affected is marketing. They have brought about a level of freedom of expression that was not there before. As a result, it has forced brands to come with creative marketing campaigns that resonate with this generation. The past era of conservative ads has gone away. Today, marketers can create ads without having to worry about going too far.
This generation has embraced the freedom of expression as the lifestyle and tuned partying into a life-altering experience. While most other generations are still reminiscing bell trousers, this age has made a real difference with partying.
Partying All Night
Earlier generations used to party until 1 AM. Today that is unheard of amongst the millennial generation; the trend is to party until morning. Besides that, there is a lot of peer influence for them to party until morning. If anyone goes home early, he or she will most likely not be invited to the next party. They just will not tolerate someone who leaves too early.
This generation does not just party; they bring their devices with them. They will then post these videos on social media for their friends to see. It is one of the driving forces for the growth of platforms such as Instagram. If any brand wants to appeal to them on such platforms, they need to show that they understand this partying culture.
They Love Easy Outfits
If you are going out, the trend amongst millennials is not to overthink the outfit for the night. For one, they will put on chic clothing that leaves little to the imagination with individualism hinted even with trend following. In short, their party fashion is all about expressionism. This is a fact to keep in mind when marketing to them. Ads that appeal to their expressionism will be likely to lead to more significant conversion.
They Blend All Genres Of Music
Unlike past generations, this generation does not have strict adherence to any one brand of music. They are always experimenting with something new or blending different genres. They are always finding new and exciting directions in which to take the music. At the heart of it, is dancing. They will dance to anything that makes them move, no matter what the language. As long as there are beats and a rhythm, they will dance to it.
If you are trying to reach out to this generation, music matters, most advertisers have discovered this secret. Sometimes, an entire music video will be created as an ad.
Party Venues
For millennials, the party venues are as prestigious as the party itself is. Sometimes, they will be halfway across the world just to party. Today, significant events are organized. These are music festivals, which can go on for a week at times. Such a congregation of young people presents the perfect venue to market to youths. In some cases, brands have been known to organize festivals to coincide with the launch of a new product.
This partying culture has permeated throughout their lives. For them, the leisure travel has become quite common. This is where someone will travel for work and fun too. It is having a significant influence on how travel agencies organize their products. In most cases, they usually ensure that the tour they choose goes through a major party event.
Summary
Millenials are a generation that will be talked about for many decades to come. They have no doubt left their mark on the world. This age is not afraid to express their views when they have them. Through their efforts, global efforts to save the world from environmental destruction have been launched. No doubt, they have had an impact on the present and the future.