How Generation Z Will Change the World
Changing the world is no mean feat and while millennials are doing much to push frontiers on the global stage, generation Z, which has begun scratching the surface of adulthood, is the most potential laden demographic of all time.
Several factors contribute to this chief among them being their upbringing, numerical size, high education levels, but most importantly, the willingness to leave a legacy. So, what kind of change are generation Z likely to bring about? Read on to find out.
Entrepreneurship
True to their phrasal name ‘millennials on steroids,’ more centennials than millennials harbor the ambition of getting into entrepreneurship. They have grown in an age where successful entrepreneurs have it all: fame, resources, influence, power and options. Many are already mentally hooked to the goodies that accompany successful entrepreneurship.
The fact that some upstarts have managed to upstage iconic brands is an encouraging factor that adds more gunpowder to a quickly approaching entrepreneurship boom. It is only a matter of time before the entrepreneurship trend blows out of proportion as centennials continue to trickle into economic spaces.
Creativity
Generation Z is set to steal the glory that comes with ingeniousness from millennials. They are more than a capable party to pass the creativity baton to. As digital natives, they have grown up in an environment of constant bombardment with ads and as a result, they have developed screens as a means of coping but advertisers have equally evolved through creativity.
This adapting-to-each-other cycle has resulted in centennial exposure to high levels of creativity as advertisers and marketers outdo themselves to maintain relevance and flourish. This is evident in many of the leading advertising brands such as bitgale.com, were creativity is one of the core pillars.
Courtesy of their conditioning through extended exposure to highly creative works, generation Z will automatically be a more creative cohort. More so, they will have to be to influence the younger generation which will grow in even more proposition and ad saturated surroundings.
Technology
Generation Z and technology are synonymous. Centennials consider smartphones as extensions of themselves, for instance. As natural tech experts, it is not a stretch to forecast that one of the primary ways in which generation Z will exhibit its creativity is through tech.
Experts suppose that generation Z will break the current innovation plateau many industries are grappling with. The smartphone industry, for example, is mostly just making many of the same phone features better and only occasionally is there a fresh functionality.
From another more holistic angle, there is not much difference between a child growing up now, and a child who grew up 10 years ago bar a few specifics. Soon, though, centennials may alter the entire landscape with out-of-the-box solutions that will spur exponential growth causing substantial ripple effects across different planes.
The consumerism culture
Generation Z’s consumption is projected to increase considerably meaning that companies that manage to warm their way into centennials’ hearts will be advantageously placed to prosper maximally. Centennials have an insatiable appetite for new, cutting edge products and services. Leading the pack is fresh, entertaining content with slightly over 35% of generation Z already reporting that they spend between six to ten hours daily on a screen.
The primary factors underpinning consumerism are generation Z’s elevated sense of expectation and entitlement. Ambitious companies will swoop in to fill the void resulting in aggressive innovation in a cyclical setting where both sides will impact each other leading to a boom in both innovation and consumerism.
The on-demand culture
Popularized by millennials, centennials will take the on-demand culture to another level. They are impatient, and more inclined towards instant gratification. About a half of centennials, for instance, prefer an in-store shopping experience. However, the thought of queuing is enough to make them conduct their shopping exclusively online and to this end, elite companies are working towards eliminating queues.
This instant gratification phenomenon is brought about by the instant access bestowed by a largely digital life. Generation Z is so used to getting what it wants on its own terms of time and place that it knows no other way.
An overhaul of the producer-consumer relationship
With information on virtually everything online, anyone can learn a new skill such as creating apps, building a website, developing new software, etc. This will result in a centennial demographic that is highly productive particularly in the digital sphere.
In this light, contrary to today’s top-down relationship between producing companies and consumers, in the near future, the relationship will shift and become a two-way affair. The public will market its ideas and self-generated products to organizations nearly as much as organizations will market their products to the public. The customer-company relationship will become more complex, more intimate and multidirectional.
Like every other generation before them, the hope of humanity regarding advancement lies with generation Z. With their whole lives ahead of them, the centennial should look up with optimism because given time, opportunity and information, virtually everything is possible.