How can ecommerce sites attract visitors?
Ecommerce is a business model that allows the sale and acquisition of goods and services across the internet. It has gained so much popularity over the past few years and this has been attributed to the advent of smart phones and the millennial generation. This platform enables the client to shop conveniently wherever they are be it in offices, at homes or even on the road. With ecommerce, the barrier of distance and time is eliminated exposing customers to a wide range of products and services.
This business model comes with reduced operational costs for businesses and as a result, most ventures are shifting from physical to virtual malls. Consequently, competition is quickly building up and therefore if you are into ecommerce, it is crucial that you put into consideration certain measures to attract and retain visitors to your site.
Tips on how to attract visitors to an ecommerce site
Well-designed website
It all begins with an attractive uniquely designed website. You could consider hiring an expert in web design to help you capture all the details of the services and/or products you intend to offer in a fascinating manner. A well-developed website will convince visitors that indeed you are genuine and offer quality services. Concentrate on the web content such that it clearly outlines what you offer without misleading the public.
Properly blend the colours in your website; you do not want images with mismatched colours as they automatically send out the message that you are not well articulated. A website with attractive flashy colours will always get more views as compared to the dull ones.
Understand your target audience
Ensure that you understand your target audience and their preferences as this will guide you in choosing the different elements and pop ups to add on your website such as animations and popular fictional characters. Products targeting the youth should have elements they can relate to and so should those targeting the men and women.
Make good use of images in your website
Use professional photos and studio images to advertise. For instance you could be having a household appliance that makes work easier say in the kitchen. By just posting its name on the website, we are not sure how it operates and the efficiency it will actually come with. An image and sometimes a video goes a long way in helping customers visualize the product and its purpose and thus prompts them to make the purchase.
Call to action buttons in content
Calls to auction are a brilliant way of creating traffic to your website; we all love it when the decision of price determination is bestowed on us. However, you must be very careful not to forfeit on the calls made as this will slowly chase away your customers on the basis of loyalty issues. Occasionally give discounts and flash sales as this will ensure that you constantly have visitors to your site scouting for the offers. Also invest in shopping cart software to enable customers pick a variety of goods and pay up at once. Who wouldn’t love such convenience? It can be so irritating when you have to buy only one item at a time.
Create ads
Use of display ads especially when you have enticing offers can get your website clogged with potential customers and add up to your sales. In addition, you could take advantage of social media to advertise your website. Smart phones have got everyone glued to the palms, both the young and the old. What better way than to ensure that every time one stares at their phones they see your products effortlessly.
Exemplary customer service
Customer service is very crucial. A service provider who listens to customers’ complains and act promptly on them is the dream of every customer. The effect of this is normally noticed through ratings and reviews. You will be surprised that most people go through reviews on sites before they can settle on a product or a service. Another important note is consistency and reliability. There is an elation that comes with the surety of getting services from a reliable source in that you are confident that the product will never disappoint.
Now all these endeavours will not mean much if your business is not reputable. So ensure that you build your reputation up alongside each of these insights by maintaining a stable brand and providing quality products and services.
If you are an online business and are struggling to attract visitors to your site, give Runrex a call today and we will quickly tremendously change the fate of your business. We are a full service digital marketing agency offering high quality services to businesses of all scales at competitive rates. Give us a call today and take your stalling business to new heights.