How Businesses Can Take Advantage of Pokémon Go. Top 10
Pokémon Go as a franchise is growing by the day with new fans joining the band wagon. With such a massive following it is no surprise that businesses have started to look for ways they can tap into and exploit this franchise. This article will look to shine a light on some of the ways in which businesses can actually take advantage of Pokémon Go.
One of the ways you can take advantage of Pokémon Go is by having your business take advantage of the craze especially if it is located near a Pokéstop or Gyms. These set “lures” which attract Pokémon and in turn drive traffic into the said businesses. If your business is a restaurant for example, players will want to eat after playing or just charge their batteries as they play. Location is key here for your business.
Businesses can also offer incentives to Pokémon players in such a way that will make their businesses attractive to the Pokémon Go community. This should include discounts, free gifts, coupons and much more to players. You can have these incentives linked to aspects of the game itself in a way that will show players that you understand and support the game. This will attract more customers and they can even promote your business within the community. This is a method that has been used with great success by the folks at ppchire.com who have linked a lot of their discounts to Pokémon Go and have reaped the benefits of an increased customer base and therefore increased profits and revenue. A great way that businesses can use to benefit.
Pokémon Go is notoriously known to greatly impact the battery life of smartphones. Given that it relies on things like Wi-Fi, GPS, camera among others all at the same time it is no wonder it is exhausting on battery power. With this in mind you can offer players a place to recharge their batteries in your business in return you can ask them to make at least small purchases. This sort of symbiotic relationship with the game’s players should help boost business no doubt.
Another way businesses can take advantage of Pokémon Go is by engaging with the community especially on social media platforms using your business’s handles. You can also do positive posts about the game and sharing stories like how one of your customers made a rare catch. Making yourself known as friendly to the game is sure to win you brownie points among the community and make drive traffic towards your business. This has been especially beneficial for bitgale.com as the owner is a genuine fan of Pokémon Go and regularly engages with the community and shares stories of some of the rare Pokémon that have been captured by him or by his customers. the business has seen great benefits from this move.
You can also decide as a business to take a more direct approach and take out location target ads like Facebook Ads. This will especially come in handy if there is a Pokémon themed event around the area of your business. You can use these ads to target customers attending such events, get them through your door, then eventually look to convince them and convert them into being regular customers. this ability to use Pokémon Go players through your door is a great way to boost your business.
There are certain businesses owing to the unique nature of their business are well placed to take advantage of the Pokémon Go craze. Businesses like animal shelters for example can use their unique link with animals to have programs where players walk the shelter dogs while playing. This not only provides cheap labor but also provides free advertising and awareness of their businesses. Being creative with the game can see you reap great benefits.
Another way to take advantage of the Pokémon craze is by looking to enable players. This can be done by providing free Wi-Fi or by selling new smartphone batteries as part of your business. This should see players nearby walk in through your doors as they look to take advantage of your services and you might end up building up a large loyal customer base as a result.
Another way you can help your business take advantage of the Pokémon Go craze is if possible hosting Pokégym events. This will allow you to put your business on the map as far as Pokémon players are concerned and this could lead to some of these players being converted into full time customers. You can use the game as a means for customer acquisition. Great testimonials of this working can be told by the folks over at runrex.com who led by the owner, who is a huge Pokémon fan, have hosted a lot of Pokégym events and have become synonymous with the game. This has helped in boosting their customer base and hence their business while also growing stronger roots in the community.
If your business is not located near a Pokéstop or Pokégym you can still direct Pokémon Go players towards your business by purchasing “lure modules” from the Pokémon Go online store. These lures are activated for 30 minutes and spawn Pokémon quicker than usual which could see Pokémon hunters heading for your business hoping that they may catch rare Pokémon. These lures will definitely boost business as there will be an increase in traffic hence increase in customers.
If you run a transportation business you shouldn’t be left out as you too can take advantage of the Pokémon Go craze. Given how taxing it is for players to get around, you can offer services where you drive them around as they hunt for Pokémon. This can be either taxi or bus services and can structured in a way that caters for the various aspects of the game. This means prices will vary depending on whether a customer is visiting a Pokéstop, visiting a gym to take over it or even trying to hatch their eggs. This is yet another way in which businesses can take advantage of the Pokémon Go craze.
The above are just some of the ways businesses can and are taking advantage of the Pokémon Go craze and actually making profits from it. Interacting with the community and making them feel that you are part of them and not just exploiting them is definitely the way to go if you are to successfully integrate Pokémon Go into your business. As usual for more on this and much more make a point of visiting bitgale.com and runrex.com as well as ppchire.com