How AdWords Conversion Tracking Works? 25 Facts
How AdWords Conversion Tracking Works? 25 Facts
When you launch a marketing campaign online, measuring the success of your efforts can be difficult. Here are a few insightful facts on how Conversion Tracking can help you.
1. You can track unique conversions. These are conversions that arise when a person clicks an ad and then completes a specific act within a given period. The period is typically between 7 to 30 days.
2. A conversion period is anytime between 7 to 30 days after a person has clicked on the ad. AdWords stores cookies in the browser and records when the person next visits the site within the conversion period.
3. You can also track all conversions. It tracks conversions indiscriminately, which is great for tracking sales.
4. Conversion tracking helps you to weed out underperforming keywords. It does this by showing you which ones are bringing in money to your site and which ones are not.
5. Less than half of all people who use AdWords use conversion tracking. It could thus give you an edge in your small business by dropping words that are costing you money without returns.
6. Conversion tracking allows the owner to know if improvements to the site are leading to better sales on the site or they are hurting the profitability of your site.
7. Conversion tracking can be set up with ease in the ‘Tools and Analysis’ tab in Google AdWords. You have to set the right source to ensure you generate the right code.
8. Conversion tracking should be done at least once every thirty days to generate a meaningful amount of data. It is also because Google AdWords has a 30 day limit for the conversion window.
9. Conversion tracking helps you gain insight into your Return On Investment (ROI). It is the total amount that you spend including costs of setting up the site and other such factors. Thus, you can calculate if running the campaign is worth the cost.
10. Tracking is not limited to sales. For instance, you can set up tracking to send data when a person signs up to your site or clicks on important pages on the site.
11. Most cookies last on a browser for about 30 days. However, you can increase this period to about 90 days. It will boost your conversion tracking.
12. Tracking conversions will not lead to overnight success. However, it will lead to progressive improvement of the sites monetary value if you improve the site based on the data.
13. To get things right, you should talk to a web design agency to help you implement the tracking code. However, you can implement it yourself if you have a basic understanding of the code.
14. You can use Google Tag Manager to update and add tags to your site. It allows you to add tags for conversion tracking without having to edit the code on your site. In short, you implement tracking coding without accessing the code on the site.
15. You can also use Google Tag Assistant to help you find out if your tags are working. For instance, you can use it to check if installed tags are working. It is crucial if you want to ensure that your conversion tracking is garnering the data you want.
16. HTML is the standard markup language when you do conversion tracking. However, you can use WML, CHTML, XHTML, depending on what your web developer tells you. It is especially so if you are using a mobile site.
17. Google sets up an automated tracking indicator when you use Conversion Tracking. You can use to customize this message or disable it. It ensures that visitors will not see the notification that their purchase is being tracked.
18. If your site allows customers to call you directly from it, you can use the action as part of conversion tracking. A call would indicate that a customer is interested in your product. You only need to generate code and implement it on your site.
19. You can optimize AdWords based on conversions. Thus, the keywords that are likely to lead to conversions will be served to you in the auction more often. It allows Google to assist you to pay for ads that lead to high conversion rates.
20. You can edit the conversion optimizer to focus multiple click conversions or one per click conversions.
21. By utilizing the Search Funnels tools, you can gain meaningful data such as how many times a customer viewed your ad or how many times they visited your site before making a purchase.
22. Google has a ‘Conversion Import’ feature that allows you to self-report sales data for sales that take place offline. You only need to store the unique Google Click ID in a CRM.
23. You should combine data for both Google Analytics and AdWords conversions. Data from just one source may not be enough to give you the insight you require.
24. Placing the tracking code in the right position is important. For instance, placing the conversion code on the landing page could lead to inaccurate reporting. It will be hard to account for bounce rates if the landing page is also the registration page.
25. Only use conversion optimizer if you have reached the cost per conversion target. Otherwise, it could hurt the traffic that you get by using Google AdWords.
