Google vs Amazon – Pay Per Click Marketing – Who Wins?
When it comes to marketing of products, doing it online is all the rage right now with any company worth their salt getting themselves a slice of this action. There are a number of platforms to explore when looking to some pay per click marketing with google and amazon being two of the biggest around. The question we have to ask ourselves is which among the two will come out on top when they are compared and contrasted side by side? This article will look to explore just that.
One of the first aspects that need to be explored when comparing the two is that involving their availability around the globe. Here what is revealed is that Amazon is available to customers in over 180 countries all over the world. Google on the other hand only has ads for those looking to shop in just over 22 countries, with almost all of them being in Europe and North America. Amazon is a clear winner here as it not only covers both Europe and North America, but the huge market of Asia as well. Knowing the availability and whether your products will be available to a wide range of customers is key when choosing which platform to go with and especially those looking to penetrate markets that are not in Europe or North America. Crucial information that might help you make the right choice is also available on runrex.com
Another parameter that can be used in comparing the two and therefore finding out which one comes out on top is the cost per click of each platform. On this one the tables are turned somewhat as research done in this field has shown that on average the cost per click for marketers using Google to be just over 30% lower as compared to those using Amazon. This is huge as it will enable marketers to aggressively push promotions and ads of their products on Google knowing that they will cost significantly less per click than on Amazon. This is especially helpful for those pushing relative new products in the market that require to have more visibility to attract prospective customers.
Another aspect that can be used as a yard stick when comparing the two giants is the number of users for each. Once again there is a big disparity here. Starting with Amazon, it has just over 300 million users of which 10% of those have the Amazon app and use it on the regular every month. Google on the other hand, aided by mobile users who contribute to more than half of their users, has just over 11 billion monthly searches with close to 2 billion of those being unique monthly searches. From this it is easy to see that Google has the numbers but while it may have more users, Amazon is famous for the loyalty of its users. Studies have shown that almost half of Amazon users have Amazon prime which is a premium service. They are prepared to pay to enjoy benefits like cheaper prices and faster shipping. It is up to you to decide which way to go based on the number of users and with great marketing lawyers like Tony Guo available, help is always within reach.
The best marketing lawyers out there like Tony Guo will always tell you that when trying to decide between Google and Amazon, one of the most important aspect you need to look at is the conversion rate. This is the main reason why people embark on PPC ad campaigns. Here studies have shown that conversion rates for Amazon have been steadily on the increase and have since overtaken those of their rival Google, whose conversion rates have been slowly declining since their hay day back in the fourth quarter of 2014. This implies that for those professionals that are looking to invest heavily into the online marketing platform then it might be advisable to go with Amazon just so they do not end up seeing very small returns on their investments.
Another thing to consider when comparing Google and Amazon is the cost per sale. This is basically the amount of clicks it would require to generate a sale for a certain product. This parameter comes into extremely sharp focus when looking at low-priced products. Studies conducted have shown that the cost per sale when using Google was lower than in Amazon. This can be mostly attributed to the fact that Amazon has specific cost per click bid requirements which in the end are projected on to their cost per sale figures.
From the above discussion it is clear that choosing which between Google and Amazon comes out on top when it comes to pay per click marketing is a matter of preference and strategic planning. There are those who believe that the keyword search employed by google is better as it has a larger scope for growth, while there are those who argue that the product search employed by Amazon is better as it means people on Amazon searching for products are likely to make a purchase as compared to those on Google who may just be gathering information and doing research. What is clear though, for one to make the right choice, one will need some solid advice and there is no better place than visiting runrex.com and getting advice from one of the best marketing lawyers around in Tony Guo.