Google AdWords Tutorial 2020 – Go From Beginner To AdVanced
AdWords has become an essential part of small businesses that want to grow their visibility. This tutorial is meant to give you a basic glimpse of what it all entails.
Set Some Goals
Before using AdWords, you need to ask yourself whether it is right for you. Despite the fact that it has many advantages, it may not always work out for all businesses. For instance, you could be trying to sell a certain product, which no customers are aware of; thus, they never search for it.
Although it sounds easy, some businesses do not take the time to determine the goals they have in mind. It helps you to understand if the money you invest is helping you to achieve any targets.
A Good Website is Essential
No matter how well the AdWords account is if the visitors are being sent to a poor website, you will not achieve your goals.
A common problem on a website is that there is no explanation a visitor should make a purchase. Additionally, the site may lack a call to action or too many calls to action. An online marketing consultant can tell you if you need to revamp your site.
Create an Account
The first step in online advertising is to create an AdWords account. A common mistake that newbies make is accepting the help from Google. The problem with this is that Google is seeking to ensure you spend as much as possible.
Research Your Keywords
The only way to run an efficient AdWords campaign is to ensure that you research your keyword carefully.
Build a KW List
The best place to start is your site. Look for the main terms that best describe the business. You should use an Excel spreadsheet to add the keywords as you review them on the site.
Use the KW Tool by Google
When you have a list of the keywords that best describe your business, use this tool by Google to find related phrases and terms. It will allow you to develop a complete list of keywords you may use. It is important since customers use different phrases to search for the same thing.
Choose the KWs Carefully
Another common mistake that newbies make is not choosing their keywords carefully. They tend to mix in some semi-relevant words into their final list. However, there are some reasons why you should not do this:
• Cost
In AdWords, the more keywords you use in your campaign, the more you will pay. It could thus affect your ROI in the long term.
• Quality score
If your QS is good, you will also have to pay less for each ad click. Thus, if you are in the first position, you could be paying less than someone who is second. If you use semi-relevant keywords, they will have a low CTR, which means Google will lower your QS.
The KW Match Types
When you use a keyword, you must choose whether it has a broad, exact or phrase match type. Newbies think that broad match types increase their visibility. However, it also means they will have to spend money on non-converting clicks.
Negative KWs
These words prevent your ads from appearing. For instance, if you do not sell designer ties, you could block ‘designer ties’ from displaying your ads. The negative keywords are essential if you have set the broad match type for your keywords.
Why You Should Create Multiple Campaigns
One of the reasons why you would want to create multiple campaigns is that you may have different physical locations, products, or services. Newbies make this mistake quite often.
Creating the Frist Campaign
After choosing your keywords, you can now create the first campaign. You will be given the following options for your campaign.
Search Network Only
Search & Display Networks
Display Network Only
It is important to know the difference between all these categories. If you are new to AdWords, you should stick to the Search Network only.
Devices
It allows you to choose how to target different devices. Most people choose ‘All Available Devices.’
Location
It allows you to determine where the ads will appear geographically. It is quite important for people who serve only a small group of people.
Budget
The budget is the amount that you want to spend. It is important to determine how much your business can afford to spare for ads. You should first test AdWords for about two months before committing yourself.
Bidding
You can either set the bids manually or let AdWords set them automatically. If you are new, set it up manually so that you can have control over your tiny budget.
How to Write Compelling Ads
Here are some things to keep in mind:
• Have a great Unique Selling Proposition
• Think like a searcher and answer their questions in your ads
• Include the keyword in the ad text to increase the click-through rate
• Ensure that you have a call to action
Ad rules
If you do not adhere to the rules set by Google, your ads will not be approved. Ensure that you format your ads according to the latest rules.