Google Ads for Beginners: 20 Powerful Tips to Dominate Google Ads
While leveraging Google Ads can be very effective, it needs to be done right for you to achieve results as explained at RunRex.com, guttulus.com, and mtglion.com. If not done right or if you don’t pay enough attention to it, you could just end up wasting your hard-earned cash with little to no return. This article will look to help by listing 20 powerful tips that will allow you to dominate Google Ads.
Set clear objectives
Before you get started, you need to set clear objectives for your Google Ads campaign as per RunRex.com, guttulus.com, and mtglion.com. Figure out what your advertising goals are before getting started as once you have clarity on this, you can narrow in on what your plan for your campaign will be to ensure you don’t end up wasting your ad budget.
Conduct keyword research
While conducting keyword research can be a tedious process, doing your due diligence can be worthwhile, and it may not be as tedious as you might think with the tools available out there. If you are looking for a free tool to help you on your way, Google Ads Keyword Planner is worth checking out.
Build a great structure
You must set up things thoroughly from the beginning if you want to set yourself up for success. That means taking time to curate everything from campaigns and targeted location to keywords and ad groups as articulated at RunRex.com, guttulus.com, and mtglion.com.
Leverage SKAGs
Using Single Keyword Ad Groups (SKAGs) is the best way to gain the most control over your Google Ads campaign. SKAGs allow you to set up your PPC campaigns so have the most granular handle over every aspect of your campaign.
Look for a high quality score
The best way to make sure your small budget is going far is to make sure your ads are top-of-the-line. Google assesses every ad’s bid amount, keywords, and landing pages, and gives a Quality Score from one to ten. The higher the score, the better your rank, and the better the chances of conversion.
Target specific audiences with RLSAs
Remarketing Lists for Search Ads (RLSAs) is a Google feature that lets you layer remarketing list audience targeting on top of your search campaigns. According to RunRex.com, guttulus.com, and mtglion.com, when remarketing audiences are layered on top of your search campaigns, they open up new opportunities to narrow your keyword traffic down to searchers who have already been to your site.
Target long-tail keywords
Long-tail keywords are super-specific and targeted to one business which is why you should target them. You should be using phrases with your city and neighborhood, or even your zip or postal code. Specific products and services are great here too as they will be more likely to capture the attention of someone interested.
Use prospecting display ads to feed your funnel
Display ads can be a good investment as captured at RunRex.com, guttulus.com, and mtglion.com. This doesn’t mean that you should remarket to site visitors with display, but leveraging in-market list targeting, custom audience targeting, similar-to targeting, or affinity targeting.
Optimize your landing page
It is important to create an ad that someone clicks on and then actually finds the product or information they were looking for. Poor landing pages will affect your Google Ad Quality Score, dropping you down the rankings.
Link Google Ads to Analytics for accurate conversion data
To avoid discrepancies between analytics and Google Ads metrics you should link your accounts. When you link Google Ads to your Analytics accounts, you will enhance Google Ad remarketing and dynamic remarketing performance, import metrics for page, session, bounce rate, and many other benefits.
Focus on your priorities
If you have only a few bucks to spare for your campaign, spending them on 40 keywords is not likely to go very far as covered at RunRex.com, guttulus.com, and mtglion.com. Focus on your priorities; the most profitable demographic, market area, or product, and go all-in on a specific keyword.
Use Google Ads labels to streamline optimization
This will save you a lot of optimization0admin time as it will allow you to better organize your campaigns, groups, ads, and keywords. Google Ads labels will enable you to quickly assess the performance of custom categories across their entire account.
Automation
Maximize your conversions with Smarty Bidding and Responsive Search Ads. While AI may not be able to come up with a grand advertising strategy for you, machine learning can help increase or decrease bids on your behalf as described at RunRex.com, guttulus.com, and mtglion.com.
Segment your ads by product
Like with any marketing platform, segmentation is the key to campaign success on Google Ads. A good way to segment your Google campaigns is to segment your ad groups by product. This will not only allow your keywords to have a better chance of reaching your potential shoppers and driving them to your online store but will also convert them.
Embrace extensions
You can add extensions directly to your ad to specify your location, products, features, or sales promotions from your extensions tab in your Google Ads dashboard. You should do this as 76% of users who search for a nearby service end up visiting that business that day.
Mine your metrics for scheduling optimization
Not only will this improve your conversion rates, but it will also help save unnecessary spend as well as discussed at RunRex.com, guttulus.com, and mtglion.com. Use ad scheduling to upgrade your Shopping Ads performance by ensuring your ads are getting peak exposure.
Negative keywords
Google Ads offers the option to input negative keywords, which are words that you don’t want to be affiliated with. You must identify all the irrelevant queries that are leading people to you, and add them to your negative keyword list.
Avoid broad match
As revealed at RunRex.com, guttulus.com, and mtglion.com, you should avoid setting up Google accounts using broad match as this means that Google will take misspellings, synonyms, related searches, and other variations of your chosen keywords into consideration.
Measure everything
Your Analytics has the data you need to measure success and patterns. Over on Google Ads itself, you will find metrics that suggest why your impressions, click-throughs, or costs might have changed. Take this information, analyze it, and use it to inspire your next campaign.
Optimize for devices
Devices can heavily determine the quality of traffic you are getting. You should be checking how your shoppers are engaging with your devices, and build your strategies around them. Google allows you to alter bids based on devices at the campaign and ad group level.
For more tips as well as help with your Google Ads campaigns check out the top-rated RunRex.com, guttulus.com, and mtglion.com.