Freelance Marketer – Expectations vs Reality
As a freelance marketer, the challenges you face is being able to handle the reality of the marketing world while maintaining your expectations to fit in with what you have in play. Freelance marketers are among the underrated professionals in the advertising field mainly owing to what clients refer to as a disconnect between experience and actual delivery on projected results. It is therefore important to determine what the realities are and to separate them from the expectations held.
Expectations
Brand development will be easy
There is nothing as hard as growing a brand since it requires a pronged approach that will see multiple strategies working simultaneously. An expectation that freelance marketers hold however is that brand development will be easy and systematic.
Your unique ideas will cut it
Having unique ideas is well and good but bringing them out so that they resonate with what the target audience expects is the challenge that must be countered. The expectation that your unique ideas will cut it should therefore be a factor that is approached carefully.
Paid advertising will achieve the objective
Most freelance marketers expect paid advertising to solve their marketing troubles. Conversions don’t come easily unless concerted efforts are made to ensure that everything runs seamlessly. Paid advertising just provides access to the target market but the messaging must be appropriate to make the target audience responsive.
Handling any workload will be manageable
It is common knowledge that every entity has varied marketing needs and some may in turn attract a heavy workload owing to the needs at hand. As a freelance marketer, it is important to identify your capacity and adjust your scope of clients to what you can handle to ensure you don’t disappoint a client which is a major crime in the digital marketing world.
Small investments will still deliver results
This is an expectation most freelance marketers carry and one factor to take note of is that ROI depends on the initial input and the smart strategy adopted. The digital marketing world is not a lottery and you therefore can’t expect to put in a small investment and in turn generate the huge results.
Marketing is a “set it and forget it” venture
Marketing is not and will never be a “set it and forget it” venture. It requires nurturing, adjusting and regular tweaking if it is to achieve the set purpose. Freelance marketers however hold the idea that they can just set a strategy and forget it only to come back and enjoy the fruits.
More exposure translates to more conversions
Exposure on its own does not mean that your overall message or quality of the same will appeal to the target audience. Some freelance marketers often imagine that once they get exposure, they are good to go in terms of gaining leads and conversions which may drive business.
Creativity will come automatically
A creative angle is not easy to come by as it requires a steady thought process. Ideas have to be interesting and fresh for every marketing strategy and some freelance marketers are caught in the belief that their creativity will come automatically and register favorably with the target audience.
Reality
Building loyalty will take time
Loyalty is difficult to cultivate and maintain and this is a fact that freelance marketers have to internalize. Building loyalty will take time and it requires steady movement and constant innovation for it to reach the desired targets.
Clients will go for experience
As a freelance marketer, you have to be resigned to the fact that clients will go for your experience first before considering your qualifications since it is what will convince them of your ability.
A value proposition is what will appeal
What you bring to the table and what you propose are the factors that will make sense to any prospective client. A value proposition is therefore what will appeal to any client when it comes to them choosing the marketer to handle their advertising campaigns.
Marketplace insights will make the difference
All freelance marketers have to wake up to the reality that having updated marketplace insights is what will make the difference when they come up against established agencies and other freelancers.
Marketing ideas often run out
You may be strong out of the gate but with time, you have to reinvent yourself if you are to maintain some level of consistency. It is the only way to achieve some consistency and gain a foothold in the industry.
Content is your ultimate tool
As a freelance marketer; content, its generation and ultimate impact on the target audience are the real tools you have when it comes to convincing the clients of your capabilities when it gets to marketing strategies.
Your track record will speak volumes
The more your track record is impressive the more you will continue to receive the marketing projects. The reality is therefore there to see in the sense that your record will be the one to convince clients.
Freelance marketing is not for the faint hearted and this means that you have to be strong in terms of character and ability if you are to make it. For more insights on how to handle freelance marketing and the intricacies associated with the same, bitgale.com is the platform to visit.