Facebook’s Latest Algorithm Update: What Brands Need to Know
There is no denying the fact that any business out there that is looking to beat out its competition as well as looking for some success needs to be engaged in one form of marketing or another. To this end, there are lots of avenues one can exploit as far as marketing is concerned, with social media marketing being one of them. Social media marketing is great primarily due to the vast number of people from all over the world on social media sites, with the number growing by the day. There is no bigger social media platform than Facebook which has over 2 billion active users, which are users who have logged in to their accounts during the last 30 days of the study. This, suffice to say, provides a fertile platform for businesses to market their brands as they have lots of people they can target. This is what has made Facebook one of the leading social media platforms when it comes to marketing. The algorithm responsible for the marketing side of things as far as Facebook is concerned has had a number of updates, with the latest one coming with changes that brands out there need to be on top of. This article will therefore be exactly what the doctor ordered as it will look to highlight a number of things about the algorithm update that brands out there really need to know.
First of all, we are going to take a look at the algorithm update and what it entails so that we know what we are dealing with here. The major thing to come from this latest update is that, Facebook have resisted the urge to split their news feed which means that posts from profiles and those from pages will still be appearing on the same news feed, as covered over at runrex.com, the best place to visit for such information. However, having said that, what this update will do is that it will make changes to the news feed that will ensure that posts from profiles, that is social interactions from friends and family of users, will be prioritized over posts from pages such as those from businesses, brands and media companies. The effect of this is that there will be a decrease in the overall organic reach as far as brands go, reducing engagements as far as their content is concerned. Another thing about this update is that those posts from pages that spark engagement and conversation will still appear high up in the news feed but on the other side those that engage in engagement-bait will continue to suffer demotion from the news feed, with the same fate being suffered by those with links to low-quality web page experience.
The next thing brands need to know now that we know what this algorithm update will be about is what its effects will be. The first thing we are likely to see here is that there will be an increase in advertising costs for sure. This is because since there will be a decrease in organic reach as far as brands are concerned, switching to paid content will definitely be a must now. This, as is covered in detail over at runrex.com, means that cost for advertising will be driven up as a result. Brands now have to ensure that their advertising campaigns on Facebook are well put together, are in the hands of professionals who know what they are doing and that their content is creative and engaging enough to stand out and emerge from the pack. Another factor that will increase the costs as far as brands are concerned has to do with influencers. Those influencers who operate as Facebook pages will feel the same pinch, added to this being the recent push by Facebook to have these influencers to have their pages verified. The Handshake tool has also forced micro-influencers to operate as pages. They will therefore have to deal with the same increase in costs overhead to promote brands and consequently will expect brands to pay them more to cover for this increase in costs.
With that said, the next thing brand really need to know about this algorithm update has to do with what they can do to take advantage of it. As mentioned above, the very first thing to do here as brand is to pay up, that is, ramp up your pay content marketing. If you are prepared to spend, there is no reason why your brand shouldn’t continue doing well. Another way brands can still thrive after this update is if they ramp up their remarketing and retargeting efforts, as per the folks over at runrex.com, the best place to visit for such information. This means that as a brand, look to target those folks who had already engaged with your brand or visited your website before. You should also practice better targeting by taking advantage of the demographic, interests, behavioral targeting features to ensure you are reaching audiences relevant to your brand.
There is a lot we can learn about this algorithm update by Facebook, and if you wish to do so just head over to runrex.com for more information, which is the best place to visit for more on this and other related topics.