For the last fifteen years, Ellen DeGeneres has always graced our television screens and changed the way we perceive midday television. Before Ellen, midday television was reserved to boring shows and boring commercials which made us all dread even switching on our TVs. Today, missing an episode of the Ellen DeGeneres Show, is almost unthinkable.
So, how does an otherwise simple and ‘normal’ 50 year old woman manage to keep millions of Americans glued to their television sets? How did the LGBT activist manage to amass such a massive following online? Well, we take a look at Ellen’s success and draw some important lessons which can be used by any business/brand to get to the next level;
10 Lessons marketing lessons from Ellen DeGeneres
Take risks
Despite her sexual orientation and the stigma that gay people were subjected to back in the day, Ellen was bold enough to take risk and opt into daytime television. She was the first gay presenter in the country and the impact she has had on midday television, is unmatched.
She constantly reminds us and fans that she is human
One of the reasons why Ellen DeGeneres has been a massive success in Television, is the fact that she constantly reminds us the fact that we, including her, are all human. This has helped her connect with more fans as they can relate with their personal struggles.
Learning lessons from failures
Nothing came on a silver platter for Ellen. She has failed multiple times in her life and she has learnt from those failures without letting them put her down. Ellen is particularly vocal about her losing of her sitcom because it wasn’t a success. She however didn’t let this prevent her from trying another thing in life and become successful.
Work hard- brands are not build over night
Ellen didn’t become what she is overnight. It is a process that takes time and remarkable dedication. Ellen tried her hand in comedy and although her career didn’t take off as she would have expected, she didn’t stop working hard and exploring opportunities. Similarly in marketing, some of your campaigns might not be taking off but this does not mean that you should stop working hard.
Candid relationships with fans
The other reasons why Ellen DeGeneres has been so successful in building a brand for herself, is the fact that she is very friendly and candid with her fans. Be it on the streets, on the show or even in meet-ups, Ellen is very open and interactive with her fans and this has helped her win over their hearts.
Diverse social media usage
From tweeting some of the most retweeted tweets to posting images with millions of likes, Ellen makes very good use of social media. She is very active on social media and constantly engages with her fans. She is also not afraid to give her two cents on sensitive matters.
Ellen is as honest as they come
The other reason why millions adore Ellen, is the fact that she is someone who stands for the truth and will not hesitate to speak her mind. As a brand, she has given people a reason to trust her and what she stand for. It is not surprising therefore that even the biggest brands and businesses in the world want to work with her.
Giveaways and generosity to the less privileged
How many times have we seen Ellen give gifts, cash and even cars to people on her show? As far as kind and generous TV presenters are concerned, they don’t come any close to Ellen and this has given her a reputation among her fans. Compassion and a loving heart are attributes that will drive any business to the next level.
Working with iconic celebrities
Who has Ellen not interviewed in America? From Obama to Bill Gates, she has literally interviewed the crème de crème of this country. With every celebrity that Ellen interviews, her stock rises significantly. She also works with some of the best brands in the country and this solidifies her position in the market. As a brand, who are you working with?
Working with a team of seasoned experts
From imaging to social media management, Ellen works with some of the most experienced and excellent marketers in the country. They help her with setting up marketing campaigns and other brand building expeditions. As a business or brand, who are you working with?
Work with the best for the best results
Are you tired of unproductive marketing campaigns? Is your business stagnant and wish to see it making some progress? Well, consider hiring Runrex to take care of all your digital marketing and branding. We are a high quality marketing agency run by a team of seasoned marketers and offer affordable services to clients of all budgets. Give us a call today and watch your business grow exponentially.