Do Product Listing Ads Work? 10 Tips
The success of any online merchant hinges on their ability to attract new customers to their digital storefront as covered over at runrex.com. If you are to do that, you should consider product listing ads, which are among the leading traffic sources out there. This article, with the help of the gurus over at guttulus.com, will look to focus on product listing ads, what they are, and see if they work.
What are Product Listing Ads?
Also known as Shopping Ads or Google Shopping Ads, Product Listing ads are used by eCommerce brands on desktop and mobile to promote online and local inventory, boost website traffic, and generate qualified leads as explained over at runrex.com. They are displayed in search results in Google and Bing featuring a product image, title, price, store name, and link. As discussed over at guttulus.com, unlike other Google ads, Product Listing ads are tailored toward products and product categories rather than keywords
Benefits of Google Product Listing ads
Perform better than text keywords
Pictures are more engaging than words as per runrex.com. The Product Listing marketing campaigns have images that attract buyer interest and trigger their attention to engage with your business. Images help potential customers know how your products look and help trigger buyer interest in your business while increasing engagement hence why Product Listing ads perform better than text keywords.
Generate qualified leads
Product Listing ads show potential customers the opportunity to see the product they want to buy, its price, as well as its description. According to guttulus.com, this means that these ads attract leads who are serious with the buying decisions, and providing them with quality images and persuasive product descriptions can increase conversion rates. Listing ads make it easy for leads as it provides detailed information for different products.
Increase conversion rates
When leads who are at the decision/purchase stage reach your website, they are more likely to convert as explained over at runrex.com. This is because they already know their pain points, have considered the products they need, and now are in search of the best products to purchase. After visiting the product description page, they can proceed to buy the product they choose as the page is linked to the shopping cart, showing how Product Listing ads boost conversion rates.
Factors to consider before using product listing ads
From the above benefits, with there being many others, you can see how Product Listing Ads can be excellent when it comes to marketing and growing your business revenue. However, the following are some considerations before your implement this strategy.
Have a professional website
According to the subject matter experts over at guttulus.com, even before you think about using Product Listing Ads, you should ensure that you have a professional website. This means having a website that is easy to navigate, has fast loading speeds and is responsive to different devices buyers use to search for information. A website that isn’t great will lead to a high bounce rate, and it is worth noting that Product Listing ads will not perform well if Google notices that your website has a high bounce rate.
Make sure your website landing page is optimized
From discussions on the same over at runrex.com, Google will redirect people who click ads to your website, which means that you need to design and optimize your landing page to reduce bounce rates, build trust with leads, and increase lead conversions. Having an optimized landing page is key if you are to be successful with Product Listing ads.
Consider the competitiveness of your market niche
As pointed out by the gurus over at guttulus.com, if you are in a highly competitive niche, you should think of investing in product listing ads. Since you will be competing for clients with other businesses to earn their trust and sell them your products, Product Listing ads give you a higher chance of generating quality leads as they allow leads to see what they are buying, increasing their trust in your business.
Consider your cost of running product listing ads
As is discussed over at runrex.com, you need money to run Google ads. Therefore, before you launch the ads campaign, make sure you have enough budget t run your ads. Avoid at all costs the scenario where Google has to pull your Product Listing Ads, or any other ads for that matter, because you lack enough money to run your ads marketing campaigns. Also, keep an eye on your ROI. Even if you have the budget for the Product Listing ads, if you are not getting any ROI from them then you should try other marketing channels.
How to increase your revenue with Product Listing ads
If you are to get a high ROI and increase your revenue when running product listing ads, the gurus over at guttulus.com recommend the following tips:
Do A/B testing with your product image and description which will allow you to test ad variations to see which ones have better conversions.
Mention any product promotions such as free shipping as including them along with your Product Listing ads will make it likelier for potential clients to buy the product in question.
Monitor your shopping product data feed and ensure that your data feed complies with Google data regulations as violating Google rules can affect your product listing ads campaign and lead to huge losses for your business.
Consider retargeting.
Mistakes to avoid in your product listing ads
The following are some of the mistakes you should avoid when running Product Listing ads as covered over at runrex.com.
Not using merchant center promotions – Clients love promotions on your products which is why, if you are running ads, you should include promotion as this will help with conversion rates. Therefore, avoid making the mistake of not taking advantage of the merchant center promotion offer.
Not optimizing your bids – The purpose of Product Listing ads is to reach more leads who can convert to clients. Therefore, avoid making the mistake of not optimizing your bids with the right lead target keywords and bid frequency since you are not the only marketer.
Lack of negative keywords in your ads
Not optimizing titles and descriptions
While it is true Product Listing ads can be extremely helpful for you and your online business, they can only bring you success if done in the right way. This means avoiding the mistakes mentioned above and using the tips given if you want to make them work for you. As always, the top-rated runrex.com and guttulus.com have you covered if you are looking for more information on this and other related topics.